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Our philosophy


Our philosophy

Here at AFC Bournemouth, we strive to give you the best possible return on your objectives through bespoke sponsorship packages with a range of inventory to suit your requirements.

Our club has a number of unique features which make partnership with us the most beneficial option for your business.

For those looking to increase brand awareness, the Premier League is the most watched league in the world, has a global audience of 4.7 billion people each season demonstrating a great opportunity to showcase your brand to potential customers.

As well as the league audience, our own supporters are highly engaged and hugely brand loyal; the benefits of which are often enjoyed by our club partners due to their association with the Cherries.

If you’re looking to be more specific in your targeting, we have a wealth of customer data which enables us to create campaigns and activations that speak directly to supporters who are likely to be interested in your business.

Partnership Themes


Our Community Sports Trust are the club’s registered charity who reach over 4,000 children and their families each week with a wide range of community engagement and outreach initiatives. The Trust is built upon four main themes – participation, health, education, and inclusion. Businesses that partner with our Community Sports Trust often do so to increase their corporate social responsibility portfolio as well as experiencing a boost in staff morale.

Digitally minded

We recognise that one of the best ways to generate a return on objectives is through digital marketing and activations. Using our detailed supporter data, we can create bespoke campaigns to maximise exposure and improve perceptions amongst your target audience. Combining this with more traditional partner content will give you a comprehensive promotional package throughout the season.


As well as developing strong links with our local business community through partnerships, we also offer businesses access to our free-to-join business club, The Net. Members experience a wide range of benefits and are able to attend our highly engaging monthly networking events to develop their own business connections.

Our packages

We understand that all businesses are different which is why we provide tailored packages for a range of budgets, making sponsorship at AFC Bournemouth affordable for any business.

Our bespoke packages aim to maximise a return on objectives for your business by setting ambitious targets which are measured through mutually agreed key performance indicators on a regular basis.

Throughout the partnership we are able to adapt to your internal strategies to deliver a flexible and bespoke package which continues to benefit your business.

Our team

Our dedicated and driven commercial team will be on-hand to support you throughout the partnership with regular communication regarding ongoing projects or new opportunities.

We will schedule regular contact time to discuss your package and the delivery of assets to ensure that your needs continue to be met.

As well as the commercial team, you will also have access to our marketing team who will be available to generate activation ideas and support campaign creation.

Find out more about our dedicated commercial team by clicking here.

If you have an enquiry for our commercial team, please email [email protected] and a member of the team will be in touch.

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