AFC Bournemouth are delighted to confirm a two-season contract extension with partners HEINEKEN UK.
HEINEKEN will continue to serve as the Official Beer and Cider Supplier of the Cherries and continue a long-lasting relationship.
The company are the UK’s leading pub, cider and beer business and have been working in conjunction with the club for a number of years, notably supporting the Great Escape Bar at the stadium.
Paul Fudge, Vice-President of Business and Hospitality at AFC Bournemouth, said: “We’re delighted to continue our long-standing relationship with Heineken as our official beer and cider supplier.
“They’ll continue to support the club through investment and with a great portfolio of products for our supporters to enjoy.”
Rob Mitchell, Commercial Director at AFC Bournemouth, added: “We are thrilled to continue our partnership with Heineken, the nation’s leading beer, cider and pub company.
“Our relationship is about delivering quality and unforgettable experiences to our audiences, and we are excited to run social and in-market campaigns for our fans over the coming months. I wish to thank Heineken for its continued support of the club.”
Will Rice, On-Trade Sales Director at HEINEKEN UK says: “After many years of working together, we’re delighted to renew our long-term partnership with AFC Bournemouth.
"Visitors to the Vitality Stadium will be able to enjoy top quality beers and ciders such as Birra Moretti, Amstel, Heineken® 0.0 and Inch’s before cheering on their team.”
