AFC Bournemouth have appointed experienced firm Stadimax to conduct market research into supporters’ requirements for the club’s proposed new stadium.
In July, the Cherries announced that, together with Bournemouth Borough Council, they had identified a site in Kings Park as the preferred option for development.
And now, as the next part of that process, the club will work with Stadimax to assess the requirements and identify the needs of those who will regularly use the stadium.
From the club’s offices at Vitality Stadium, Stadimax will conduct a phased research project, which will start this week with existing corporate clients.
Those corporate clients should be aware that they will receive a phone call from the following number: 01202 038250.
Later in the year, a selection of season ticket holders, Cherries priority points holders and parents of Junior Cherries will be contacted as the next stage of research.
That is in addition to continued consultation with supporters through already-established means such as focus groups.
“The club are very keen that the new stadium design reflects the requirements of AFC Bournemouth supporters and the wider community,” explained AFC Bournemouth chief executive Neill Blake.
“Therefore, it is important we ask the right questions to the right people, so that we can brief our architects ahead of the design stage."
Stadimax are a stadium and sports consultancy who specialise in assisting clubs to maximise their stadium opportunities.
They have more than 18 years of experience, providing integrated commercial and operational advice and solutions to a range of football clubs including West Ham United, Brighton & Hove Albion, Swansea City, Fulham, and Brentford.
Ken Sharp, managing director of Stadimax Group, said: “The new stadium development project represents great opportunities for AFC Bournemouth and the community, and we are excited to bring in our knowledge and expertise to contribute to its success.”
