Cherries Points scheme
What is the Cherries Points scheme?
Cherries Points is a scheme put in place to ensure that supporters who have regularly attended fixtures and bought tickets during the points window can continue to do so.How do I accrue points?
When supporters purchase a match ticket, they accrue one Cherries point.Are there different points for home and away games?
Supporters’ points records are split into home League points, away League points and Cup points.
You will be allocated a point for the relevant match that you have attended. For example, if you have attended a home match, you will receive one home League point.What does total points mean?
A supporters’ Cherries Points total includes points accumulated during the current season and the previous season. Any points accumulated prior to the previous season will not be valid.Why can I not purchase a ticket without points?
The point scheme is designed to ensure supporters who regularly attend matches get priority of purchasing tickets first.
Supporters who are trying to get their first point should check the club’s on sale schedule to see when games will drop to general sale (dependent on availability).How can I check my points total?
Points total can be checked on the home screen in individual accounts by logging into your ticketing account via online.Do I get points for all the games I attend?
Points are not usually awarded for friendly fixtures or academy/youth team fixtures.When is my point added to my ticketing account?
All points are added to supporter accounts after match tickets have been purchased. If tickets are refunded, the corresponding Cherries Point will be removed from the supporter’s account.Can anyone else attend the match if I purchase a ticket on my ticketing account?
Match tickets purchased via the Cherries Points scheme must only be used by the points holder who is named on the ticket. If you purchase a match ticket and are subsequently unable to attend, please see our refund policy. If you sell a ticket purchased in your name rather than seek a refund from the club, the club reserves the right to impose sanctions.Do I get points if I am a season ticket holder?
Season ticket holders will accrue home league points for all home matches included in their season ticket, however these are only activated in the event of a season ticket being refunded or not being renewed.
Season ticket holders accrue away and cup points in the same way as other supporters and these are active from the time that the match tickets are purchased.Can I buy a ticket from any other sites online or social media platforms?
It is against the club’s policy to purchase tickets via a non-official channel or social media platforms. Match tickets purchased elsewhere will not count towards your Cherries Points total. It is a breach of the agreement you signed up to when purchasing a match ticket. This could result in disciplinary action and consequences to your ticketing account.Where can I find the club’s official sales channel?
The Club’s official channels are via tickets.afcb.co.uk.
Can I buy a season ticket?
AFC Bournemouth season tickets are only available to existing season ticket holders, who are renewing for the coming seasonWhat happens to season tickets that aren't renewed?
Where a season ticket is not renewed for the upcoming season, the seat is released for general admission sale on a match-by-match basis.Do you have a waiting list for season tickets?
There is currently no season ticket waiting list for AFC Bournemouth games.What happens if I lose my season ticket card?
Season ticket cards that are lost or misplaced will incur a replacement fee of £10.What if my season ticket card is stolen?
If your season ticket card has been stolen, please provide the club with a Crime Reference Number (CRN), so that your card can be replaced free of charge.What if I forget my season ticket card?
In circumstances where a supporter has forgotten their ticket, a paper ticket may be issued, however this will incur a small charge at the discretion of the club.How do I renew my season ticket card?Can I move my season ticket seat?
Yes. After you have renewed your season ticket, you will have the opportunity to move your seat in a seat move window shortly after the renewals window is closed.Can I renew my season ticket after the deadline has passed?
No. If you miss the deadline, you will not be eligible to renew your season ticket and your seat will be released for supporters who book tickets on match-by-match basis.
Season ticket holders who do not renew their season ticket seat will start the season with the maximum starting home league points tally for match-by-match sales.Can I change the name of the person on my season ticket?
No. Season tickets can only be renewed and used by the same person as last season.A family member has passed away and as a family we would like to retain the season ticket in the family. Is this possible?
Unfortunately, we are unable to transfer the name on season tickets as this would constitute the issuing of a new season ticket, something the club does not do.
The reason we do not issue new season tickets is that we have a large number of supporters on maximum home points and not enough season ticket seats come available to accommodate all of these supporters, leaving an impossible situation of having to select supporters from this group.
With this in mind, it would be unfair on this group of supporters to issue a season ticket in the name of a family member when a season ticket holder passes away.What are the qualifying criteria for season ticket holders to remain within or relocate into the family stand?
The ratio of children to adults is 1:2. That is one child (15 and under) to two adults.
Supporters that no longer qualify are asked to relocate to an alternative location within the stadium. This ensures that we retain the atmosphere of the family area and allow more families to experience this.What do I do if I no longer want to renew my season ticket?
The system will automatically release your seat for match-by-match sale if you do not renew by the end of the renewals window. Supporters who choose not to renew their season ticket seat will start the season on the maximum starting home points tally.Do you offer a payment plan for purchasing my season ticket?
We are once again offering a payment instalment plan. The payment instalment plan is a feature of the club's new ticketing platform, with no credit check required and no fees. The plan requires a 40% upfront payment, followed by four further payments.What if I am away during the period of season ticket renewals?
If you are away during the season ticket renewal period, the best option is to renew your season ticket online. If you are unable to renew your season ticket online, you can ask a friend or family member to renew your season ticket. If you choose this option, please supply your friend or family member with all the information requested on your renewal form.
There will be no extension to the season ticket renewal window for supporters who are on holiday during the renewal window.What do I need to do if I now have to pay a different price type for my season ticket?
If you are moving to a different area of the ground, we ask you to renew your season ticket as you usually would and when it comes to the move, we will then be in touch to request the difference or refund the extra paid on the selected seat.
If you are changing price type, your season ticket renewal offer will have already been altered to reflect this.My child is going to university/ starting a Saturday job, can someone else use the season ticket?
You can upgrade the season ticket at a maximum of five times during a season and season tickets can be used by close friends or family members of the same price type. If you choose to upgrade a season ticket, or pass it to a family member or friend, please be aware that the actions of the ticket holder are the responsibility of both the ticket holder, and the season ticket holder whose seat they are using.
How can I purchase home tickets?
Match tickets for home matches are sold subject to the qualifying Cherries Points criteria.
The qualifying criteria to purchase match tickets is based on the number of home league points a supporter holds.
Points total can be checked on the home screen in individual accounts by logging into your ticketing account via online.Where can I find the ticket on-sale schedule?
The qualifying points criteria for all home league matches can be found via the Club’s On-Sale schedule on the AFCB website.
Once a game has gone on sale, the qualifying points criteria is decreased every Sunday and Wednesday until all available tickets have been issued.What are concession tickets?
Concessionary match tickets are only to be used by those supporters who meet the qualifying criteria for the relevant concession.
The club’s concessionary price types are as follows:
Aged 65 or over on the day of ticket purchase.
Student in full-time education; please note, this does not include part time courses or apprenticeships.
20 years of age or younger on the day of ticket purchase.
Junior Cherry (under-16)*
Junior Cherry member between the ages of eight and 16 (includes Junior Cherries who turn 16 during the season).
Junior Cherry (under-8)*
Junior Cherry member seven years or younger.
*Please note that only supporters of 14 years of age or older are allowed to sit on their own during AFC Bournemouth home fixtures. If you are purchasing a ticket for a supporter under the age of 14, the junior must be seated with a responsible adult over the age of 18.Do I need to bring ID?
It is important that all supporters always keep their match ticket and a form of ID on their persons.
In order to safeguard the concession price types offered by the club, it reserves the right to ask for a form of ID to corroborate the concession price-type purchased.
The club reserves the right to check ID at any time and can refuse to sell, refuse entry or eject supporters who do not comply with this policy.What if my ticket doesn't arrive?
Supporters who have ordered tickets for postage and have not received their home match tickets should contact the AFC Bournemouth Ticket Office on 01202 726300 (option 1) no earlier than 48 hours before the match in order to request a duplicate home ticket.
Duplicate home match tickets will normally incur a small charge and supporters who require a duplicate ticket will usually be escorted to their seat by a steward for security reasons.
Duplicate tickets must be collected from the ticket office on a matchday with photo ID.
The club reserves the right to refuse to issue a duplicate ticket if it feels the circumstances warrant it.
How do I purchase an away ticket?
Match tickets for Premier League away matches are sold subject to the qualifying Cherries Points criteria.What are the qualifying criteria?
Qualifying criteria to purchase match tickets is based on the number of away league points a supporter holds.How do I check my points total online?
A supporter’s points total can be checked on the homepage when logging into your ticketing account at tickets.afcb.co.uk.How often are the points criteria decreased?
Once a game has gone on sale, the qualifying points criteria is decreased every Sunday and Wednesday until all available tickets have been issued.Where can I find points criteria for the upcoming fixtures?
The qualifying points criteria for upcoming away league matches can be found via our on-sale schedule.What are concessionary tickets?
Concessionary match tickets are only to be used by those supporters who meet the qualifying criteria for the relevant concession of the hosting club.
If a supporter is found to have misused concession tickets, they may be refused entry to the ground or have their tickets cancelled.
Supporters who misuse concession tickets will be subject to the sanctions detailed in the ‘Anti-Touting and Ticket Misuse’ section of the ticketing policy.Can I sit on my own on the coach if I am under the age of 16?
For coach travel, only supporters of 16 years of age or older are allowed to sit on their own. If you are purchasing a coach ticket for a supporter under the age of 16, the junior must be seated with an adult.Will there be ID Checks?
In order to safeguard the concession price types offered by the club, it reserves the right to ask for a form of ID upon entry to the ground and at any point once inside the ground.
It is important that all supporters always keep their match ticket and a form of ID on their persons.
The club reserves the right to refuse entry or eject supporters who do not comply with this policy.What if I haven’t received my away match tickets?
Supporters who have not received their away match tickets should contact AFC Bournemouth Ticket Office on 01202 726300 (option 1) no earlier than 48 hours before the match in order to request a duplicate away ticket.
The AFC Bournemouth ticket office will send any duplicate requests to the home club and a duplicate away match ticket will be available for collection from the home club’s ticket office.What do I need to bring when collecting an away ticket?
Any supporter who is collecting an away duplicate ticket should attend the home club’s ticket office on the day of the match with photographic ID in order to collect their replacement tickets.What if I forget to inform the AFC Bournemouth ticketing team about a replacement ticket?
Supporters who have not received or have lost their away ticket and have not been able to report this to the AFC Bournemouth ticket office in advance of the matchday, should visit the home club’s ticket office with photographic ID and proof of purchase. The home club will then contact the AFC Bournemouth ticket office team who will assist them in providing replacement match tickets.
Either club reserves the right to refuse to issue a duplicate ticket if it feels the circumstances warrant it.Can I get a refund for an away ticket?
Away match ticket refunds can be made at the ticket office, providing the match tickets are returned no later than the off-sale time for the match, normally midday the day before the game.
Once an away fixture has come off-sale, the club regrets that tickets cannot be refunded.Do I need to return my ticket for a refund?
Yes. Refunds can only be made on production of the match ticket. Evidence of destroyed match tickets will not be accepted. If it’s Covid-19 relative, please contact the ticket office on 01202 726300 (Option 1) for guidance.
Refunds and returns
How do I get a refund for a game?
For home games, refunds can be made at the ticket office providing the match tickets are returned no later than 90 minutes before kick-off.
Away ticket refunds can also be made at the ticket office, providing the match tickets are returned no later than the off-sale time for the match, normally midday the day before the game.
Once an away fixture has come off-sale, the club regrets that tickets cannot be refunded.Do I need to provide a ticket to receive a refund?
Refunds can only be made on production of the match ticket. Evidence of destroyed match tickets will not be accepted.What happens to a ticket after a refund is processed?
Once a ticket has been refunded or reprinted, the original ticket is cancelled and cannot be used to gain entry to the stadium.Can I buy returned tickets?
Yes, any returned tickets will go back on sale.
Any home or away tickets returned to the club after a fixture has all available tickets issued will usually be made available within 48 hours before a weekend fixture or the Monday before a mid-week fixture. This is subject to the club’s discretion.
The ticket points criteria for the returned tickets sale will be published on the club’s social media platforms and all returned general admission tickets are made available for sale online only.
If supporters are unable to use the club’s online ticketing system, they can ask to be registered to book returned tickets in person or over the phone at the discretion of the club. This needs to be arranged at least 24 hours prior returned tickets going on sale.
Getting to Vitality Stadium
What is the stadium's address?
The stadium’s full address is:
BH7 7AFCan I use public transport?
The ground is within walking distance of both Bournemouth and Pokesdown train stations, as well as being serviced by buses.
Supporters are also able to walk from Boscombe and Lansdowne, where there are a variety of shops, bars and restaurants.
More details about accessing the ground from the Bournemouth direction can be found below.
Public transport from Bournemouth Town Centre
A large majority of trains arrive at Bournemouth Central Train Station, which is accessible to wheelchair users.
Leave the station by the south exit (facing Asda) and turn left to head towards the main road. Turn left again and walk straight up Holdenhurst Road for around 25 minutes, until you reach a roundabout at which you turn right into Kings Park Drive. The ground is on the left. For more information, just click here.
The P2 and P3 Yellow Bus service is easily accessible from the train station and runs up to every 20 minutes.
It can be picked up at Bournemouth Railway Station, Stop 6 (going in the Christchurch direction) and you can get off at Queens Park Hotel, which will be a total of six stops. It will then be a five-minute walk, going along Ashley Road and then going through Kings Park.
If you want to make a day out of your trip, then this bus also serves Bournemouth Pier and Bournemouth Square, where you can find plenty of shops and places to eat and drink before heading to the ground. An adult day ticket is priced at £4.10. To plan your journey or for more information just click here.
The M2 buses run every 7-10 minutes, so it's never too long to wait and drop off in Boscombe, which is just a short walk to the stadium.
If you ask for a dayrider you can save £1 on their regular prices. The buses all have free WiFi, USB chargers and accept contactless payments as well as cash. For up to date times and prices just click here.
Supporters can also access the ground from the Boscombe direction, with more details below.
Public transport from Boscombe
The nearest train station to the stadium is Pokesdown, which is roughly a mile from the ground and around a 15-minute walk away. This station is not currently accessible for wheelchair users.
Exit the station and turn right down Christchurch Road (A35) for 400m and turn right into Gloucester Road. Follow signs for Kings Park to arrive at Vitality Stadium. For more information just click here.
This station is also served by the P2 and P3 Yellow Bus, which runs up to every 20 minutes. You will get on at Pokesdown station and get off at Kings Park, heading in the Bournemouth direction. This service will also take you to Bournemouth (see above).
The M1/M2 More Bus service runs from Pokesdown Station and brings supporters closer to the stadium via Boscombe.
All supporters with a valid match ticket can receive a £1 discount on day-rider tickets. All the buses are equipped with free WiFi and USB charging facilities.To plan your journey or for more information just click here.
If you’re looking at booking a taxi, all supporters can receive a 10% discount with PRC (Poole Radio Cabs) Streamline upon production of a valid match ticket.
PRC Streamline take bookings 24 hours a day, 365 days a year, so call 01202 373737 to take advantage.
Please note fares may vary on traffic going to and from the ground, but the company have the largest fleet available in Dorset and cover areas in Bournemouth, Poole, Christchurch and Wimborne.
The stadium has a number of bike racks that can be used for those opting to cycle to the stadium. These are located opposite the main reception area.Where is the best place to park?
The South Stand car park, behind the stadium, costs just £1 to park. It does fill up roughly 75 minutes prior to kick-off, so arrive early. It may also take up to 45 minutes to clear after the game.
You can now leave via the south of the car park to exit the park along Gloucester Road, therefore missing the traffic along Kings Park Drive.
For free parking just a ten-minute walk from the ground, Avonbourne Academy is open from 2 hours prior to kick-off and is locked 30 minutes after final whistle.
Supporters both home and away will be able to use the facility.
This area has the advantage of being away from the congestion around Kings Park, while only a short walk to Vitality Stadium, allowing easier access. The car park will also be manned by a steward until kick-off.
Sovereign Shopping Centre
Alternative parking can be found at Sovereign Shopping Centre for £2 for four hours or £4 for 24 hours.
Parking on the roads next to the stadium
Several residential roads adjacent to the ground have parking restrictions, which the club asks supporters to adhere to. Where these do not exist, please be mindful of existing drive entrances and avoid parking illegally or unsafely.
Enforcement officers are active on matchdays and the club is determined to ensure matches impact on local residents as little as possible.When do turnstiles open?
Turnstiles open 90 minutes before kick-off, allowing access to the concourse, serving food and drink and toilet facilities to use.Where do visiting fans sit?
Visiting fans are housed in Blocks 23 and 24 of the East Stand, which can be accessed through turnstile F.Where can I find more information about visiting the stadiun?
What accessible ticketing options does the club provide?
AFC Bournemouth offer wheelchair and ambulant disabled accessible tickets and is committed to ensuring that football is accessible to all.
In order to purchase accessible tickets supporters must provide proof of eligibility to the club.What proof do I need to provide?
AFC Bournemouth accepts the following as proof of eligibility:
► Receipt of the higher or middle rate of Disability Living Allowance (mobility and/or care component).
► Receipt of standard or enhanced rate of Personal Independence Payment (PIP) for mobility, and/or care.
► Receipt of either Severe Disablement Allowance or Attendance Allowance.
► War Pensioners’ Mobility Allowance or War or Service Disablement pension for 80% or more disability.
► Blind or partially sighted registration certificate (BD8 or CV1 certificate) or evidence from an eye specialist, for example an optometrist, that the individual would qualify to be registered as severely sight impaired (blind) or sigh impaired (partially sighted).
Further advice can be found on the Royal National Institute of Blind people (RNIB) website.
► Please note that receipt of a “Blue Badge” will not be considered as eligibility for booking tickets.
This list is not exhaustive and consideration will be given to any other evidence that can be provided.How can I submit my proof of eligibility?How to book tickets?
Once supporters have eligibility, they will be able to purchase accessible match tickets in person, over the phone or online at the ticketing website.How much is a wheelchair ticket?
Supporters who require a wheelchair space can purchase a space for £5 with a complimentary personal assistant ticket.How much is a ticket for an ambulant disabled supporter?
Ambulant Disabled supporters should pay the age-appropriate rate for their ticket and are entitled to a complimentary personal assistant ticket where the disabled supporter has eligibility.I cannot access accessible price types online. What should I do?
If you have registered your eligibility with the club and you are unable to access the accessible price-types, please contact the ticketing team who will be to assist and update your ticketing account with the most recent accessible key.How do I register a personal assistant?
Disabled supporters can choose to have a personal assistant account created for them in their name or nominate an account holder as their personal assistant.
In instances where an account holder has been nominated as a personal assistant, the club reserves the right to remove points from the account holder if the personal assistant system is being abused.
When booking tickets a nominated personal assistant does not require Cherries Points in order to book their ticket as long as they are attending in their capacity as a personal assistant.
If a disabled supporter cannot attend games or chooses to stop attending, the personal assistant will retain the points that they have accrued whilst attending as a personal assistant.
If you are issued a personal assistant ticket, your ticket must be scanned for entry at the same time as the ticket for the disabled supporter. The personal assistant ticket is issued to assist the disabled supporter and therefore the personal assistant should be with the disabled supporter on entry to the stadium.
The Family Stand
Where is the Family Stand?
The Family Stand is applicable to Blocks 8 and 9 in the Vitality Main Stand.Who can purchase a ticket in the Family Stand?
Supporters with an adult ticket in the Family Stand must be accompanied by an under-16 in order to purchase tickets in the area (at a ratio of no more than two adult seats per under-16s seat).Can you upgrade a child ticket to an adult in the Family Stand?
Yes, if a child has a season ticket in the Family Stand, this can be upgraded to an adult's seat five times across the season at the discretion of the club. This will be to full adult price.
Where a match is moved to a weekday evening for TV, the club may, at its discretion, allow an additional upgrade in the family area.What happens when a Junior Cherry turns 16?
When a Junior Cherry turns 16 and stops qualifying for a child’s ticket in the Family Stand, they can remain seated there if the family group still falls within the ratio of no more than two adults per child.
In circumstances where the change in concession takes the ratio outside the family stand criteria, the club will work with the affected family to move them to another area in the stadium that is acceptable before releasing the family stand seats for sale.What happens with children under the age of three?
A child under the age of three does not require a match ticket to enter the ground as long as they do not require their own seat and can sit with a parent or guardian.
To make use of this option, supporters must phone the ticket office and inform them that the child will be attending the game in advance of the fixture.
Supporters must then collect the pass for their infant from the ticket office on the day of the game, with the child in attendance.
It is advised that any supporter bringing an under-3 with them to an AFC Bournemouth fixture sits in the Family Stand and is aware of the risk of a ball entering any stands unexpectedly.
Points for Junior Cherries who are under three cannot be applied after the game or retrospectively for games that have passed unless the above process has been followed or at the club’s discretion.