Vitality have been unveiled as the official wellness partner of the AFC Bournemouth Women’s team.
Having sponsored the Cherries men’s team since 2015, Vitality are extending their partnership across to the Women’s team as part of their ongoing commitment to women’s sport and in recognition of the gap in physical activity levels that exists between men and women.
Together, the club and Vitality will collaborate to increase the visibility of women’s sport and inspire more girls and women to try football, other sports and physical activity.
The Cherries and Vitality will also work on a range of creative campaigns that promote health and wellbeing across both the men’s and women’s game, bringing the club’s commitment to promoting healthy lifestyles together with Vitality’s core purpose - to make people healthier and to enhance and protect their lives - to fans and supporters, inspiring them to live healthier lives.
Through this partnership, Vitality will see their brand feature on the club’s social media accounts and on matchday branding - with Cherries fans and Vitality members also having access to a number of club-related benefits throughout the season.
Steve Cuss, head of the AFC Bournemouth Community Sports Trust, said: “Vitality has been a great supporter of the club for a number of years and by partnering with our women’s team they have now further affirmed their commitment to getting the local community fit and physically active.
“We are excited about working with Vitality to showcase the women’s game and give females of all ages across the area the inspiration and opportunity to follow in their footsteps.”
Neville Koopowitz, CEO of Vitality, said: “We are delighted to be partnering with AFC Bournemouth Women’s team as their official wellness partner, which expands our existing partnership with the club and reaffirms our commitment to women’s sport.
“There has never been a more important time to get involved in women’s football and by working with the club to showcase this great sport we hope to encourage millions more women to get active and play football, which is all in line with our core purpose to make people healthier and enhance and protect their lives.”