Working with Secutix, the club have invested in a brand new online ticketing platform which is used by the likes of Everton, Brentford and UEFA.

With discussions underway on how fans can return to stadia - possibly with initially reduced capacities – this information for the new campaign is based on guidance from Government, the SGSA and the relevant footballing authorities.

As a result of the extraordinary circumstances caused by the COVID-19 pandemic and the social distancing measures required to safeguard public health, the normal processes for season ticket renewal and match ticket sales are not adequate and we have therefore had to implement changes for the new season.

Please take the time to read this information carefully as the club has introduced a range of new processes to protect the health and well-being of its players, staff and supporters.

To fast forward to the club’s ticketing FAQs for next season, click here.

Season Tickets

Season Tickets Renewal

Season Ticket prices have been frozen for the fifth year in a row, with the season ticket renewal window opening at 1pm on Wednesday 29^th July and closing at 5pm on Wednesday 19^th August. A full table of season ticket prices can be found below... 

Season ticket holders who selected the credit option during the conclusion of the 2019/20 season will see this credit available on their account and can use this credit against their season ticket renewal. This will appear when supporters go to purchase their 2020/21 season ticket in their account on the new ticketing website.

Season Ticket Relocation

Due to the current situation with the COVID-19 pandemic, the club will only be allowing seat moves for season ticket holders who require a relocation due to medical or accessibility requirements.

Family groups in the Family Area with a child turning 16 will be allowed to remain in the Family Area for another season.

Season Ticket Instalment Plans

For the first time, season ticket holders will be able to spread their season ticket payment over the course of three months, with no fee, no interest and no credit check.

The payment plan will be split as follows:

• Initial Payment (40% of season ticket value): During renewal period
• Second Payment (30% of season ticket value): 1^st September 2020
• Third Payment (30% of season ticket value): 1^st October 2020

If you have a credit balance on your account, you can not use this credit against the first payment instalment, however your credit will be deducted from your second payment.

Shielding due to COVID-19 related medical conditions

Any supporter who is unable to renew their Season Ticket due to COVID-19 related medical circumstances will have the option of reserving their seat for the 2021/22 season. To do so, the Club will require a 10% deposit which will be credited against the supporter’s 2021/22 renewal.   

To apply for this option, please complete this form and select the option for shielding.

If a shielding supporter’s circumstances should change during the 2020/21 season and they are able to return to games, they should contact the ticket office at that point.

Refunds: Reduced Capacity/Behind Closed Doors Fixtures

In the event of a fixture being confirmed as reduced capacity or played behind closed doors, all season ticket holders would be automatically refunded on a game by game basis.

• If a season ticket holder has paid in full for their season ticket, or completed their instalment plan, the refund will be automatically returned to their payment card.
• If a season ticket holder has an outstanding amount due from their instalment plan, the refund will be deducted from their final payment.

Following delays this season with a previous supplier, the club has appointed a new payment provider which has a proven track record, during the pandemic, of providing an efficient turnaround time on refunds.

Attending reduced capacity fixtures

Among the key unknown factors faced by clubs during this period are how many games will be played with a reduced capacity and what percentage of stadia can be utilised.

The uncertainty around capacity means that the club will be balloting for entry to the stadium; this is the fairest way to manage who can attend games.

Season Ticket Holder Ballot

For fixtures that are played with a reduced capacity, Season Ticket Holders will have the opportunity to enter a ballot for tickets. The key points of the ballot process are:

• All season ticket holders who enter the ticket ballot will have to accept a COVID-19 Code of Conduct which will outline the latest Government Public Health guidance.
• Tickets will be sold via ballot once a game has been announced as reduced capacity.
• Tickets will be sold at the season ticket per game rate for the allocated seat e.g. £23.91 rather than £32 for an adult ticket in the North Stand.
• Tickets are non-transferrable; unlike typical season tickets, balloted tickets will be non-transferable and must be used by the season ticket holder. This is a public health issue and supporters found to have broken this rule will face the strictest possible sanctions.
• Season Ticket Holders can apply for ballot tickets on a match-by-match basis.
• Season ticket holders can apply to be seated in groups of up to six people from two different households.
• If a Season Ticket Holder is successful in the ticket ballot, their ticket will be available to pay off via their online ticket account.
• Tickets that have not been paid for within four days of the fixture will be released and re-allocated to other supporters.

Once the Club has more information on the details of fans being able to return to stadia, it will release more information on the ballot process.

Cherries Points Holders

With the likelihood of reduced capacity games, and the number of supporters who may be shielding throughout the 2020/21 season, the club will be freezing the Cherries Points scheme for one year.

Once Vitality Stadium is back to full capacity, tickets will be sold via the Cherries Points scheme, however no points will be allocated, meaning that supporters will enter 2021/22 on the same points that they started 2020/21 with.

Whilst Cherries Points can be an emotive subject, the club believes freezing the scheme for one season to reflect the extraordinary circumstances surrounding the COVID-19 pandemic is the fairest way to handle the 2020/21 campaign.

More information on the ticket ballot process will be released in due course.

Contact details

The club would like to ask all season ticket holders and Cherries Points holders to ensure that they update their contact details. This can be done by accessing your online ticketing account and navigating to the “My Account” section.

This is more important than ever as the club may need to contact you via e-mail

During this period, due to COVID-19 restrictions, the ticket counter in the superstore and the ticketing phone line will not be available with season ticket renewals available online only until 12^th August. If you require assistance with the online system, or know a fellow supporter who does, please complete the ticketing enquiry form to request a call from one of the team.

Supporters with questions relating to their renewal, please check the Ticketing FAQ’s or send us an enquiry by completing this form.

And finally…

The club would like to sincerely thank our supporters for their understanding in what’s been a difficult period for everyone involved with the club.

While we understand that these are not the circumstances anyone would want in planning for our new season, the club has tried to take a fair and workable approach.

Everyone at the club is looking forward to welcoming supporters back to Vitality Stadium when it is safe to do so and in the meantime, we very much value your support. 

As ever, together, anything is possible.