icon_corner icon_start_stop icon_start_stop icon_start_stop icon_post icon_miss icon_save icon_card_red icon_save icon_start_stop icon_sub icon_card_yellow accessibility icon account-off icon account-on icon arrow-left icon arrow-right icon attack icon chevron-down icon chevron-left icon chevron-right icon chevron-up icon Combined Shape Created with Sketch. cross icon defence icon icon_disallowed_goal email icon facebook icon giphy icon google icon instagram icon linkedin icon lock icon messenger icon padlock icon Svg Vector Icons : http://www.onlinewebfonts.com/icon Panel Created with Sketch. Pattern Created with Sketch. pinterest icon Icon_PlayButton Created with Sketch. plus-thin icon plus icon Created with Sketch. Created with Sketch. search icon soundcloud icon sub-in icon sub-out icon tweet icon twitter icon icon_user__out icon_user_out vimeo icon whatsapp icon icon_start_stop youtube icon

First team

How we revealed our new head coach


AFC Bournemouth AFC Bournemouth

As the clock clicked over to 10pm on Monday evening, the launch of a new era was announced at AFC Bournemouth.

Scott Parker was announced as the 29th permanent leader of the club, with five new backroom members of staff alongside him being welcomed to Vitality Stadium.

Across our official Twitter, Instagram and TikTok channels the head coach was unveiled and we've collected some of the key pieces of content into one place here.





He’s here and he’s ours ❀️ We’re announcing Scott Parker as new head coach πŸ‘” ##fyp ##uksoccer ##football ##afcb ##announcement

♬ original sound - AFC Bournemouth

And now the hard work begins...

Keep an eye on our social media channels across Tuesday for a closer look of Parker's first day in charge of the Cherries, as the players make their return to pre-season.

Breaking News