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First team

Club introduce gender neutral prefix for supporters

Vitality Stadium, home of AFC Bournemouth.

AFC Bournemouth AFC Bournemouth

AFC Bournemouth and Swansea City will be the first Premier League clubs to offer its transgender and non-binary supporters a gender-neutral title prefix.

Coinciding with Saturday’s designated LGBT fixture at the Liberty Stadium, AFC Bournemouth and opponents Swansea City are pleased to be able to offer supporters the option of using the ‘Mx’ title, should they not wish to be identified by traditional gender categories.

The ‘Mx’ title, which is pronounced ‘Mix’ or ‘Mux’, is available for all transgender and intersex people, as well as people who don’t identify with one particular gender or don’t want to be identified as being male or female.

"The club strives to make all individuals and groups feel welcomed, comfortable and safe," said AFC Bournemouth’s general manager Liz Finney.

"We’re pleased to have been able to work with Swansea City on realising this goal and making football a more inclusive environment to be enjoyed by everyone."

"As a club, we’re continually looking at ways to make our services more inclusive,” added Swansea City’s equality and diversity Manager Lucy Norman.

"Language plays a really important part in delivering this and ensuring that everyone feels welcome – regardless of age, gender or gender identity, sexuality or ethnicity."

The ‘Mx’ title will be rolled out across all major points of service with AFC Bournemouth, including ticketing, Superstore and afcbTV accounts, enabling new and existing customers to opt for their preference.

 

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