Six Premier League and English Football League clubs have come together to empower young women and girls by creating a youth voice forum.
The aim is to give young people the chance to shape community-focused activity in their local area.
The Female Ambassador Forum was piloted during the COVID-19 lockdown as part of the Premier League Kicks programme.
The Premier League Kicks scheme was launched 14 years ago and has a long history of using the power of football and the value of sports participation to help youngsters in some of the most high-need areas of England and Wales.
The programme aims to engage young people in regular positive and fun experiences in safe and supportive community environments.
The first session of the forum saw young representatives who had previously attended Premier League Kicks, and were aged between 14-18, attend from Arsenal in the Community, the Fulham FC Foundation, Palace for Life Foundation, Saints Foundation, Watford Community Sports & Education Trust, as well as our Community Sports Trust.
This platform created for young people provides a space for them to express their challenges and share solutions to tackle issues faced across sport and society and stimulate positive and proactive change.
The young people will be consulted on topics such as the best environment to host football as well as identifying a diverse range of activities that may encourage girls and young women to take part and how best to market to a young audience in various mediums.
The forum has added great value for those involved as they start to learn more about the experiences of local young people and strive to continue to build stronger, safer and more inclusive communities.
As well as virtual youth voice sessions, a celebration event is planned for May 2021, which the young ambassadors will take a lead role in planning and delivering.
Find out more about Premier League Kicks here.