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Community matchday taking place against Coventry


AFC Bournemouth AFC Bournemouth

AFC Bournemouth will be dedicating the home matchday with Coventry to the Community Sport Trust, the charitable arm of the club.

The trust works with up to 4,000 people a week, delivering approximately 150 sessions. These range from engaging with individuals aged between 1 and 101 years old.

Despite the restrictions of the last year and national lockdowns making it difficult for sessions to run, the community team have been able to adapt everything from school project lessons, fitness sessions and Care South calls with the older generation.

Virtual workshops have been delivered consistently via Zoom, so contact has been maintained with the majority of participants throughout the last 12 months.

To show support for the trust, players will be warming up in community t-shirts, with the manager wearing a specific community pin badge.

The hashtag #CSTMatchday will be used on social media to encourage people to show their support during the week, with posts on Twitter and Facebook scheduled from Wednesday, highlighting the different areas of work and sessions delivered.

Ahead of the game, head of community Steve Cuss shared his excitement with afcb.co.uk.

“We are grateful to be able to use the matchday as a platform to showcase our community work,” he began.

“Despite it being a difficult and different year for so many, I’m pleased with the level and adaptability we have achieved across many areas of important work.

“I would like to thank all those who continue to support the projects and to the staff for their continued efforts and enthusiasm to reach out to so many within our community.”


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