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Club get behind the EFL's Winter Games campaign


AFC Bournemouth AFC Bournemouth

Following a successful virtual home-school festival in the summer of 2020, where over 250,000 children got involved across the country, AFC Bournemouth’s Community Sports Trust is partnering with the EFL Trust and Ferrero to launch a new virtual ‘Winter Games’ pack that will help inspire youngsters to get moving.

Research shows that children’s activity levels drop significantly in the winter months compared to the summer, so to help families get active at home, the Winter Games will provide an exciting selection of activities to try out.

The games, which have been developed in line with the Joy of Moving methodology, are suitable for all abilities and help to encourage children to get moving through play.

Throughout February, the Joy of Moving virtual Winter Games will be shared with families and teachers across the country with the help of over 70 EFL Trust club community organisations.

As schools remain closed for many children, the Winter Games supports families at a crucial time when it is even more important for children to stay active and to achieve the recommended 60 minutes of activity each day.

Following the announcement, head of community, Steve Cuss spoke about the programme.  

“The Joy of Moving Winter Games are a fantastic way of remaining active during this period of lockdown and the winter months.

“We look forward to engaging with as many schools as possible and seeing the children enjoying the active games.”

The winter games are part of the Joy of Moving programme, an unbranded CSR project by Ferrero.

Together with the EFL Trust, the Joy of Moving programme has been supporting children to get active across EFL Communities for over seven years and it is based on methodology which is designed to inspire children to move through play.

In doing so, the hope is that it will build up their physical fitness, motor coordination, cognitive functions and creativity and life skills, helping to develop positive habits for adulthood.

In the UK, the programme consists of two in-school elements – the Move & Learn programme and the Joy of Moving festivals, which have been developed in conjunction with the EFL Trust.

While these are on pause in line with temporary school closures, the EFL is supporting the communities with access to free, online digital materials via their resource hub.

Keep an eye out for the hashtag #JOMWinterGames on social media for further updates and ways to get involved. For more fun games to play, visit the online Resource Hub

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