AFC Bournemouth
AFC Bournemouth and healthy hydration supplier iPRO are delighted to launch their new partnership.
As part of the agreement iPRO have become an official corporate supporter and supplier of the club and have been named as the club’s official hydration and sports drink partner.
iPRO will also have their logo featured on the front of the under-21s’ shirt as the side’s official shirt sponsor.
During this season, iPRO will be supporting and supplying the men’s and women’s first teams with their Informed Sport approved healthy hydration range of drinks, with the club’s Academy and the youth teams also able to take advantage of the endless benefits of these refreshing drinks.
The iPRO Hydrate range is naturally sweetened using stevia, a plant extract that is significantly sweeter than sugar, without the calorific content. The healthy iPRO drinks will give the players the edge over their opponents as they look to maintain high levels of intensity in training and on matchdays.
Sophie Christy, iPRO’s global commercial director, spoke about the partnership: “We are excited to welcome AFC Bournemouth to our family of partners in this multi-year deal.
“Having excellent player hydration is vitally important in the modern game, so we are delighted that the Cherries have chosen iPRO Hydrate’s low sugar, healthy drinks, to benefit their players.
“This partnership already has a family feel as we welcome in the men’s first team and under-21s, as well as the women’s and Academy teams to support their training and match schedules.
“The iPRO team are in full support of the club’s ambitions, and we cannot wait to be back in the stadium to support the team’s performances once it’s safe to do so.”
The partnership will also see iPRO displaying advertising campaigns at Vitality Stadium as well as having a digital presence to support the club.
Rob Mitchell, commercial director at AFC Bournemouth, explained further: “We are delighted that all our male and female teams and players will benefit from having access to a market-leading healthy hydration drink to support their performance.
“On behalf of AFC Bournemouth, I wish to thank iPRO for their support and we look forward to a successful partnership.”
Sustainability is a shared focus for both the club and iPRO and as such, during the term of the partnership, there will be a strong emphasis on driving shared sustainability goals and encouraging the use of reusable products where possible.
iPRO will provide the club with all hardware requirements enabling them to hydrate safely and while on the move, from hygiene-top water bottles to cooler boxes and beyond. All iPRO packaging materials are 100% recyclable with ambitions to reach 75% recycled materials in 2021.
