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ComAve unveiled as latest commercial collaboration


AFC Bournemouth AFC Bournemouth

We are pleased to unveil ComAve as our latest commercial collaboration, joining us at the start of the 2024/25 season as an Official Digital Food and Goods Delivery Partner of AFC Bournemouth.

The three-year deal will see ComAve make use of matchday assets, promoting their brand on our LED advertising screens, stadium scoreboards, and on our media interview backdrops.

The partnership will also be reflected across the club’s various social media platforms, activating within some of our regular fan content.

"I'm absolutely thrilled to see ComAve joining forces with AFC Bournemouth to bring forth a revolutionary shopping experience tailored exclusively for Cherries fans. This partnership marks a significant stride towards enhancing the bond between the club and its loyal supporters, promising an exciting journey ahead." said Adam Haines, COO of ComAve.

Creating an ecosystem of shops and restaurants with the aim of offering exclusive offers to AFC Bournemouth fans around the world, ComAve are gradually expanding their global partnership portfolio in football, adding AFC Bournemouth to recent announcements with AC Milan in Italy, Club Olimpia in Paraguay, and Ajax in the Netherlands.

Jassim Al Sulaiti, Regional Manager of ComAve: "With AFC Bournemouth, ComAve takes another step forward in the development of its ecosystem across Europe. We are delighted to offer an innovative way of consumption for AFC Bournemouth that will enable them to reward their supporters throughout the year."

AFC Bournemouth Commercial Director Rob Mitchell said: “We’re delighted to enter into this ground-breaking partnership with ComAve for the next three seasons. The deal marks a significant stride for us in this space.

“Through this agreement, the club will capitalise on ComAve's expertise in creating an interactive and customer-centric platform. Aligning ourselves with a global partner such as ComAve is a very encouraging example of the development at the club.”

Find out more about ComAve here.


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