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Club team up with Beryl


AFC Bournemouth AFC Bournemouth

AFC Bournemouth are encouraging greener travel by launching a new partnership with the UK’s leading micromobility company, Beryl.

On board for the remainder of the current season and across 2022/23, Beryl are now a regional supporter and executive partner of AFC Business.

With 900 bikes and 250 e-scooters located across Bournemouth for the community to use, Beryl’s aim is to remove the barriers to cycling that exist , helping to cut congestion and carbon emissions while improving public health and the region’s air quality.

The whole idea behind the partnership is to support both the club’s and Beryl’s missions to encourage those at the club, as well as supporters and the wider community in Dorset, to adopt more sustainable forms of travel.

Beryl will look to do this by promoting health and well-being through Community Sports Trust initiatives, as well as engaging with the local business community through AFC Business events.

They will also get involved in the rapidly growing women’s setup at the club, facilitating an all-female course for senior women’s team players and staff and collaborating with them on campaigns next season.

Aysia Smith, commercial executive at AFC Bournemouth, said: “We’re delighted to be in partnership with Beryl and we’re excited to help contribute towards our common goal of helping the environment.

“We’ll have some activations for supporters and Beryl throughout next season and we’re also delighted to have another valued partner of AFC Business.”

Beryl CEO, Phil Ellis, said: “AFC Bournemouth are a huge part of the fabric of the local community and we are delighted to be joining forces with them to help encourage even more people to take up two-wheeled transport.

“We’ve been delighted with the response we’ve had from users since launching our local scheme back in 2019, having seen riders make over 691,000 journeys over a distance of more than 2,558,000 km using our bikes and scooters.

“Based on industry research, we believe that this takeup has led to a saving of almost 94 tonnes of carbon dioxide - a significant environmental impact - and we’re looking to build on this further through exciting partnerships such as this.”

Bikes and e-scooters can be hired through the Beryl app, available for free download on the App Store for iOS, and the Google Play Store for Android users. They can be picked up and dropped off in marked ‘Beryl Bays’, which have been delivered both in partnership with the local authority and in consultation with communities and key stakeholders to ensure they meet the needs of the community. Bays are visible both in app and on the street.


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