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Bring your boots goes from strength to strength

AFC Bournemouth are pleased to reveal the ongoing success of the ‘Bring Your Boots’ campaign, which launched in March 2022. 

The club’s principle partners, MSP Capital and Vitality, collaborated on the initiative, which allows for fans to donate old football boots or trainers. 

The footwear is then distributed back into the local community through the club’s Community Sports Trust, with over 250 items donated by supporters since the launch. 

Fans have donated their used items via the club Superstore, where a bin is permanently placed, while there’s also a drop-off area outside the Junior Fanzone on a matchday. 

The boots that have currently been donated have already been recycled back into community programmes, with individuals from the following projects benefitting so far: 

  • Bounce Back – h Housing association project for adults. 
  • Holiday Activity Fund (HAF) – School holiday courses for children on free school meals. 
  • EmployAble – Employability project for adults aged 18-30. 

Individual families that are known to Community Sports Trust staff from previous projects have also benefitted from the ‘Bring Your Boots’ campaign. 

James Hill is the player ambassador and has already played his part in donating boots, but we’re asking you to do the same! 

Next time you’re visiting Vitality Stadium, make sure you bring your old boots or trainers and recycle them back into the local community.