Local firm Bluebird Coaches have renewed their partnership with the club for the next two seasons.
They will continue as a regional supporter of AFC Bournemouth as they head into their seventh season of sponsorship.
Bluebird Coaches are based in Weymouth and serve as Dorset’s leading coach hire company, maintaining a fleet of over 20 high-quality coaches that range from eight-seater minibuses to 57-seater coaches.
Not only will they remain the provider and sponsor of all away support for first team games, the organisation will also be supporting the women’s team for the first time.
They will provide transport to all away games for Steve Cuss’ side and it will be the first time the team has had a travel partner.
Additionally, Bluebird will have stadium advertising and a presence on matchdays, as well as attending corporate golf days hosted by the club.
They’ll also be showing their support of the young academy teams, with shirt branding printed on the front of each age group’s kits.
Brain Benjafield of AFC Bournemouth spoke of his delight after Bluebird renewed their partnership.
“We’re really grateful for Bluebird’s support over the years and it’s great that they’re expanding their sponsorship," he said.
“Our women’s team have never had a travel partner before, so it’s an exciting time for them.
“We can’t wait to see representatives of Bluebird Coaches at AFC Business events and around the stadium on matchdays.”
Gemma Hoare from Bluebird Coaches also spoke about the relationship, saying: "We are really proud that Bluebird Coaches will continue to be part of supporters’ away matchday experience.
"We are very excited to be a travel partner for AFC Bournemouth Women’s teams and also helping with the Academy teams. This is a partnership Bluebird hope to further develop going forward."