Vitality become official shirt sponsor

The Vitality logo will be featured on the front of the club’s new home and away shirts during the final nine games of the top-flight campaign, starting with next weekend’s historic home fixture against Crystal Palace.

Broadcast live on BBC One, the match is anticipated to record the highest-ever Premier League television audience in the UK.

The partnership is an extension of the long-term relationship between AFC Bournemouth and Vitality, which has seen the Cherries’ ground known as Vitality Stadium since the summer of 2015.

Vitality, which specialises in health and life insurance and investment, will also use a number of its contractual matchday assets – including LED advertising and interview backdrop space – to thank and pay tribute to NHS staff and key workers for their outstanding efforts during the Covid-19 pandemic.

AFC Bournemouth commercial director, Rob Mitchell, said: “Vitality has been a great supporter of the club over the past five years and I am delighted that we have been able to build upon this at such an important and exciting time of the season.

“Vitality is a brand which has a focus on health and wellbeing with a headquarters in the heart of our town.

“So, for a club which prides itself on community and healthy lifestyles, this is a perfect partnership and one that we love being a part of.”

Neville Koopowitz, CEO at Vitality, added: “We are delighted to be able to extend our partnership in this way with AFC Bournemouth.

“As a local employer in the town, we are pleased to be able to support the club, town and community in this way, and are proud to not only have Vitality’s name and brand on the shirts worn by the club’s players, but to be able use our sponsorship assets to call out and celebrate the vital role the NHS has played in past months.

“Sport brings us all together in a way very little else does and there is undoubtedly a unique opportunity for football to do this for us all at the moment.

“I look forward to the rest of the season with AFC Bournemouth and hope every single match not only brings us together but inspires many more people to get active and playing more football.”

AFC Bournemouth’s new Vitality-sponsored home shirt will not be available for purchase and is only being worn by the club’s first team during the final nine games of the current season.

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