icon_corner icon_start_stop icon_start_stop icon_start_stop icon_post icon_miss icon_save icon_card_red icon_save icon_start_stop icon_sub icon_card_yellow accessibility icon account-off icon account-on icon arrow-left icon arrow-right icon attack icon chevron-down icon chevron-left icon chevron-right icon chevron-up icon Combined Shape Created with Sketch. cross icon defence icon icon_disallowed_goal email icon facebook icon giphy icon google icon instagram icon linkedin icon lock icon messenger icon padlock icon Svg Vector Icons : http://www.onlinewebfonts.com/icon Panel Created with Sketch. Pattern Created with Sketch. pinterest icon Icon_PlayButton Created with Sketch. plus-thin icon plus icon Created with Sketch. Created with Sketch. search icon soundcloud icon sub-in icon sub-out icon tweet icon twitter icon icon_user__out icon_user_out vimeo icon whatsapp icon icon_start_stop youtube icon

Sign In

Register using your Facebook, Gmail or Twitter account.
Sign in
Forgotten your password?

Club news

Vitality become official shirt sponsor

/media/153450/kl-02a-vitalitypr-1920x1280.jpg

AFC Bournemouth AFC Bournemouth

AFC Bournemouth are delighted to announce that Vitality will be their official shirt sponsor for the remainder of the 2019/20 season.

The Vitality logo will be featured on the front of the club’s new home and away shirts during the final nine games of the top-flight campaign, starting with next weekend’s historic home fixture against Crystal Palace.

Broadcast live on BBC One, the match is anticipated to record the highest-ever Premier League television audience in the UK.

The partnership is an extension of the long-term relationship between AFC Bournemouth and Vitality, which has seen the Cherries’ ground known as Vitality Stadium since the summer of 2015.

Vitality, which specialises in health and life insurance and investment, will also use a number of its contractual matchday assets – including LED advertising and interview backdrop space – to thank and pay tribute to NHS staff and key workers for their outstanding efforts during the Covid-19 pandemic.

AFC Bournemouth commercial director, Rob Mitchell, said: “Vitality has been a great supporter of the club over the past five years and I am delighted that we have been able to build upon this at such an important and exciting time of the season.

“Vitality is a brand which has a focus on health and wellbeing with a headquarters in the heart of our town.

“So, for a club which prides itself on community and healthy lifestyles, this is a perfect partnership and one that we love being a part of.”

Neville Koopowitz, CEO at Vitality, added: “We are delighted to be able to extend our partnership in this way with AFC Bournemouth.

“As a local employer in the town, we are pleased to be able to support the club, town and community in this way, and are proud to not only have Vitality’s name and brand on the shirts worn by the club’s players, but to be able use our sponsorship assets to call out and celebrate the vital role the NHS has played in past months.

“Sport brings us all together in a way very little else does and there is undoubtedly a unique opportunity for football to do this for us all at the moment.

“I look forward to the rest of the season with AFC Bournemouth and hope every single match not only brings us together but inspires many more people to get active and playing more football.”

AFC Bournemouth’s new Vitality-sponsored home shirt will not be available for purchase and is only being worn by the club’s first team during the final nine games of the current season.

Want to be the first to hear about the new kit? Join our Superstore mailing list so you don't miss anything! Click here.

Breaking News

Dismiss