Title: Marketing Manager    
Reports to: Commercial Director
Location: Vitality Stadium
Contract: Full Time, Permanent

About AFC Bournemouth

AFC Bournemouth is a family and community club. We strive to deliver a professional, friendly and welcoming approach in all areas of the club. With a small backroom operation, you will be joining a tight knit group who pride themselves on hard work, passion and togetherness.

About the role

The Marketing Manager will work directly with the business and operational functions of AFC Bournemouth, including Brand, Commercial, Community, Hospitality and Events, Media, Retail and Ticketing.

The Marketing Manager is responsible for developing, managing and deploying AFC Bournemouth’s marketing activities to meet the club’s wider business objectives. They will implement the marketing strategy to effectively engage with supporters, partners, and the wider community, whilst also to maximise commercial growth.

Main Duties

• Create and deliver marketing campaigns designed for the needs of each department.
• Ensure that all marketing activities are consistent and embody the AFC Bournemouth brand.
• Understand the needs and challenges of each department and be able to suggest marketing ideas and solutions.
• Help to construct fully integrated campaigns for products and services across the club that are creative, innovative and follow the club’s brand journey.
• Manage multiple projects concurrently whist maintaining high standards and attention to detail.
• Creative copywriting for campaigns, projects and marketing communications.
• Use best practice to put in processes that will make the club’s marketing department more efficient and productive.
• Identify and lead on third party opportunities that could benefit the club.
• Work with AFC Bournemouth’s Brand team to create compelling campaign material.
• Report on marketing campaign performance to the Commercial Director and other stakeholders at the club, including Head of Brand, to ensure our creative and marketing teams' vision is aligned
• Investigate technological advancements within the industry that may benefit the club.
• Work with businesses within the community to boost the promotion of club products and events, whilst building relationships that could lead to future commercial relationships.
• To ensure commitment to the club’s safeguarding vision and to actively promote the policies within your department, embedding safeguarding into procedures.
• Obligation to promote and monitor the club’s health and safety policy and procedures within your department.
• To ensure the club’s equality aims, action plan and policies are in evidence in all departmental actions, procedures and dealings.

Key Competencies

• Minimum two years of experience and success working in a fast-paced marketing department, driving campaigns, collaboration and management of projects from beginning to completion
• A clear communicator with the ability to work with different teams and manage relationships with stakeholders at all levels
• Highly motivated team player with a flexible approach and strong multi-tasking skills
• The ability to think ahead, prioritise and meet tight deadlines
• Be dynamic, creative and have a commercial mindset
• Experience of writing, managing and delivering integrated marketing campaigns using a range of marketing tools and channels
• Pro-active approach with the ability to work unsupervised and act on own initiative
• Organised, energetic and confident, with a strong work ethic and an ambitious nature
• Knowledge and an interest in football and sports marketing is desirable

Person specification

The club’s values are at the core of its staff behaviour and how they approach everything they do, therefore we are looking for someone is honest, inclusive, kind, hardworking and loyal.

Staff Benefits

In return for your hard work and commitment to us, you will receive a competitive reward package which will include, but is not limited to:

• Free onsite parking
• Season ticket & allocation of complimentary/purchased tickets
• Subsidised lunches
• Complimentary healthy snacks throughout the day
• Discounts at the club superstore. 
• Contribution towards eye tests and glasses.
• Discounts and benefits from partners and local businesses.
• Club pension scheme.
• Life Assurance Scheme.
• Employee Assistance Programme (EAP) by Health Assured.
• Paid parental leave (bank of five days per year)
• Christmas Party and other social events throughout the year run by our club social team.
• Paid volunteer opportunities (two days per year).
• Paid days leave on your birthday.

Please send your CV and covering letter to [email protected] by 20^th May 2022.

AFC Bournemouth is an equal opportunities employer and ensures that staff and volunteers are able to achieve their full potential. AFC Bournemouth values the diversity of its workforce and welcomes applications from all sectors of the community (Equality Act 2010).

We actively encourage applications from women, and individuals from ethnically diverse communities.

For further information on accessibility within the stadium please click here.

AFC Bournemouth is committed to protecting all children, young persons, and adults at risk in its care or attending its premises and expects all staff and volunteers to share the same commitment.

 For all positions where a DBS check is required, an offer of employment will be subject to receipt of satisfactory disclosure at the appropriate level.

Any and all potential agreements, relationships or commitments that could be considered a conflict of interest should be disclosed upon application to this vacancy by emailing [email protected]. You will also be asked whether you have any conflicts to disclose upon receipt of your application.

Satisfactory references will be required for all positions, your eligibility to work with the club will be subject to receiving appropriate referencing.

We strive to create a positive and safe environment and ensure all who interact with the club feel safe, protected, and heard.