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Club news

Vacancy: Digital product executive


AFC Bournemouth AFC Bournemouth

AFC Bournemouth are looking to recruit a digital product executive to join the club.

Job Advert Reference: AFCB0022

Title: Digital Product Executive

Reports to: Marketing Manager

Location: Vitality Stadium

Full Time: Permanent, Full Time (35 Hours Mon-Fri)

About AFC Bournemouth

Entering an exciting new chapter in our long and storied history, we are proud to retain a focus on family and community. Delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all at Vitality Stadium.

Since our takeover by chairman Bill Foley, in a partnership including Hollywood actor Michael B. Jordan, the club has seen significant investment committed towards sustaining Premier League status, highlighted by the construction of a state-of-the-art training facility and the arrival of promising young talent from top clubs around Europe.

These developments also bring a great opportunity to further improve our women’s team and youth setup overall.

Key off-field appointments have recently been made in business operations, ticketing, and partnerships to continue our efforts in improving the experience for our supporters.

We would like to open out this job vacancy to those who are looking for part-time work and available to explore the potential of a job share. If you would only be able to take up the role if a job share was available, please state your available working times and we can take this into consideration.

Job purpose

Support the Marketing Manager in the management and execution of the roadmap for the digital evolution and related projects for AFC Bournemouth, encompassing both the website and new club app. Responsibilities will entail instigating transformation and refining the club's web and app interface through analysis, experimentation, and evolution techniques.

This pivotal role will help to put fans at the centre of our digital products, helping to grow, reach and engage new fans of all teams across AFC Bournemouth.

You will work closely with the wider marketing and media team, as well as commercial, ticketing, hospitality and the Community Sports Trust. Communication skills and experience in working closely with other business units will be key as the club looks to transform its digital offering. 

Main Duties

  • Maintain, develop and optimise the club website and new app.
  • Assist in developing and delivering a defined digital roadmap for the club.
  • Generate innovative concepts driven by an understanding of our digital product strategy and advancements within the wider sports sector.
  • Monitor and evaluate web and app performance to ensure continuous product iteration and improvement.
  • Work with key stakeholders around the club to ensure all digital platforms are on a cohesive and integrated path to a full optimized digital journey as well as fulfilling the day-to-day digital needs of those stakeholders.
  • React to and maximise key marketing opportunities through all digital means driven by the website and app.
  • With support from the Brand & Creative department, create website layouts to organise information and allow for intuitive usage.
  • Develop knowledge of website accessibility standards and legal requirements, improving functionality for all users.
  • Work with current website suppliers to determine and install new features and functionality.
  • As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
  • As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
  • Obligation to adhere to the club’s health and safety policy and procedures.
  • As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.

The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.

Key knowledge

  • Experience working on developing and optimising websites and apps/and or digital projects whilst working in an agile and fast-paced environment.
  • Degree level education.
  • An understanding of digital standards and best practices including technical/content SEO and accessibility.
  • A clear communicator with the ability to work with different teams and manage relationships with stakeholders at all levels.
  • Highly motivated team player with a flexible approach and strong multi-tasking skills.
  • Knowledge and an interest in the sports industry is desirable.
  • Experience in coding digital platforms would be beneficial but not essential.

Person specification

The club’s values are at the core of its staff behaviour and how they approach everything they do, therefore we are looking for someone is honest, inclusive, kind, hardworking and loyal.

Staff Benefits

In return for your hard work and commitment to us, you will receive a competitive reward package which will include, but is not limited to:

  • Free onsite parking.
  • Season ticket and allocation of complimentary/purchased tickets.
  • Subsidised lunches and complimentary healthy snacks throughout the day.
  • Discounts at the club Superstore.
  • Contribution towards eye tests and glasses.
  • Discounts and benefits from partners and local businesses.
  • Club pension & Life Assurance Scheme.
  • Employee Assistance Programme (EAP) by Health Assured.
  • Paid parental leave (bank of five days per year).
  • Club events or other social events throughout the year run by our club social team.
  • Paid volunteer opportunities (2 days per year).
  • Paid day’s leave on your birthday.

How to Apply

Please send your application form to [email protected] by 30th April.

AFC Bournemouth is an equal opportunities employer and ensures staff and volunteers are able to achieve their full potential.

We take pride in our approach to diversity and inclusion and embrace the opportunity to build a workforce that reflects the diversity of our society. We take our responsibility seriously, to consider qualified candidates on the basis of merit regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other characteristic protected by law.

We actively encourage applications from women, individuals with disabilities, and individuals from ethnically diverse communities.

For further information on accessibility within the stadium please click here.

AFC Bournemouth is committed to protecting all children, young persons, and adults at risk in its care or attending its premises and expects all staff and volunteers to share the same commitment.

For all positions where a DBS check is required, an offer of employment will be subject to receipt of satisfactory disclosure at the appropriate level. 

Any and all potential agreements, relationships or commitments that could be considered a conflict of interest should be disclosed upon application to this vacancy by emailing [email protected]. You will also be asked whether you have any conflicts to disclose upon receipt of your application.

Satisfactory references will be required for all positions, your eligibility to work with the club will be subject to receiving appropriate referencing.

We strive to create a positive and safe environment and ensure all who interact with the club feel safe, protected, and heard.

AFC Bournemouth can exercise their right to perform external searches and to confirm information provided by candidates. It does not retain any data during this process.


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