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Club news

Streaming details and ST information for Rotherham


AFC Bournemouth AFC Bournemouth

The Cherries' Championship fixture with Rotherham United will be free for season ticket holders to watch on afcbTV Live.

The game will be shown live on Sky Sports on Wednesday 17th February with an 8.15pm kick-off.

Due to broadcasting rights, only select countries in the world will be able to watch the game on afcbTV Live.

The game won’t be available for supporters to watch in the nations not listed at the bottom of this article as part of their monthly or annual pass.

Season ticket holders have been sent codes ahead of Sky Sports matches previously this season – these do not need to be redeemed again, as this is your code for ALL SKY MATCHES (not including those on the red button).

All you have to do is login to watch if you redeemed your code for a previous Sky Sports match this season.

If your email address is not up to date with your season ticket details or you haven’t received a code, please email [email protected] BEFORE 8PM ON TUESDAY 16TH FEBRUARY.

We would strongly urge supporters who didn’t redeem their code ahead of previous Sky Sports matches to validate their code AS SOON AS POSSIBLE BEFORE THE GAME in order to avoid any issues on matchday. Please do this well in advance of kick-off so we can assist you and you do not miss any of the game.

Already redeemed your code? Please follow these instructions: 


  1. Head to live.afcb.co.uk
  2. Click the head and shoulders icon in the top right-hand corner
  3. Login with the same details you purchased the stream with
  4. This will then take you back to the home page where you can click 'WATCH NOW'


  1. Head to live.afcb.co.uk
  2. Click the three dashes in the top right-hand corner
  3. Scroll down to ‘login/register’
  4. Click that, and then enter the same details you registered with
  5. This will then take you back to the home page where you can click 'WATCH NOW'

To apply your code, please follow these instructions:

1. Head to live.afcb.co.uk

2. If you already have an account, please login. If you haven’t created an account before, please head straight to instruction 3

3. Click the button at the bottom which reads ‘Redeem your voucher’

4. Insert the code into the box below ‘HAVE A GIFT VOUCHER OR DISCOUNT CODE?’

5. If you haven’t created an account before, complete your registration details

6. To watch the game on match-day, head to live.afcb.co.uk and click ‘watch now’


Play video


How to redeem your afcbTV Live code as a season ticket holder - mobile


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How to redeem your afcbTV Live code as a ST holder - desktop

The terms state that it is one code per season ticket holder and these cannot be distributed to other supporters.

We’d also urge supporters to read all of the afcbTV Live FAQs and the terms and conditions of afcbTV Live before redeeming your code.


Due to the television rights live video streaming is only available in certain countries across the world.

Only viewers from the nations listed below will be able to access the stream, including previously purchased monthly and season-long passes.

If the country or territory you are based in is not listed below, the EFL have sold the TV rights to the game, meaning that it unfortunately is not available to be viewed on afcbTV Live.

EUROPE: Albania, Cyprus, Faroe Islands, Gibraltar, Hungary, Liechtenstein, Luxembourg, Malta, Moldova, Netherlands, San Marino, Ukraine, Vatican City. 

AFRICA: Botswana, Eritrea, Ethiopia, Gambia, Ghana, Guinea-Bissau, Lesotho, Liberia, Namibia, Sao Tome e Principe, Senegal, Sierra Leone, South Sudan, Swaziland, Western Sahara, Zimbabwe.

ASIA: Afghanistan, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Hong Kong, Indonesia, Japan, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, North Korea, Pakistan, Philippines, South Korea, Sri Lanka, Taiwan, Thailand. 

CARIBBEAN: Belize, Bermuda, British Virgin Islands, Cuba, Puerto Rico, St Barthelemy, St Helena, Ascension & Tristan da Cunha, St Kitts & Nevis, St Martin, St Vincent & the Grenadines, US Virgin Islands.

SOUTH AMERICA: Falkland Islands. 

OCEANIA: American Samoa, Christmas Islands, Cocos Islands, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Guam, Kiribati, Marshall Islands, Nauru, New Caledonia, Niue, Norfolk Islands, Northern Mariana Islands, Palau, Papau New Guinea, Pitcairn Islands, Samoa, Solomon Islands, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna.

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