AFCB

Club news

New Umbro third kit unveiled

Equality and Inclusion is at the heart of everything that AFC Bournemouth do and the club are proud to reveal it's third kit for the 2022/23 season which is inspired by the award-winning Everyone Together campaign.

The powerful black and white campaign is represented in the tonal colours of the new kit and will provide a platform to continue telling the compelling stories of those involved in Everyone Together, promoting understanding and tackling prejudice.

This is emphasised in the launch as the club welcomed a new group of supporters to relaunch the campaign with their emotive and inspiring stories as well as emphasising our collective spirit by standing side-by-side with players from our men's and women's teams.

Supporters can pre-order the shirt now from the club’s online Superstore here.

Adult shirts are priced at £55 in adult men’s and women’s sizes and £45 for youth sizes, while season tickets holders can claim their 10% discount both online and at the Superstore.

These shirts can be adapted – to learn more about the adaptations we can make for supporters with accessibility requirements, please visit the Superstore or email superstore@afcb.co.uk.