AFC Bournemouth have unveiled their new Umbro home kit for the 2017/18 season.
The traditional red and black striped shirt is the first release of the Cherries’ new five-year partnership with the global sports brand, which will see Eddie Howe’s side wear bespoke Umbro kits and training garments, showcasing standout features and unique design.
Sponsored by online gaming company M88, it will go on sale on Saturday 1st July and can be pre-ordered online only now at the club's Superstore site.
As part of gambling regulations, junior kits will remain unbranded.
The home shirt has running contrasted Umbro diamonds along the sleeves and a stylised AFCB wording sign off featured on the back of neck.
The kit is constructed with great fit and bold styling at the heart of the design. Elongated articulated panels provide freedom of movement, with stylised hem and club specific stitching details completing the look.
The black home shorts are tailored with stretch fabrics for maximum comfort and freedom of movement, featuring contrasted knitted diamonds down the side, to match the sleeves of the jersey.
Double welt socks in black feature a red band adorned with the double diamond to complete a kit that matches the modern-day footballers’ high level of performance on the pitch.
AFC Bournemouth midfielder and vice-captain, Andrew Surman, said: “I was lucky enough to spend some time with the Umbro design and product teams to understand what goes into a kit, and it’s a lot.
“Those guys work really closely with us as a club to understand what we want and need, and I think this is reflected in the kit.
“The kit is simple and stylish and the traditions of Umbro combined with us as a young, ambitious club make it perfect.
“I know myself and the lads will really enjoy playing in this, not just for the look but also for the quality aspect of the kits, and they feel really comfortable to wear.”