AFC Bournemouth can confirm that locally-based MSP Capital will continue as the club’s principal front of shirt partner for a further two years.
Based in Poole, the property finance company will proudly display their logo on the front of the men’s first team home, away and third shirts.
The firm, who operate nationally, have also been looking to give back to the local community with some excellent collaborations across the club.
Firstly, MSP Capital gave away shirts and sports equipment to the local clubs who needed it the most during the pandemic.
Another partnership activation reached an international audience, with the Arnaut Danjuma challenge gathering entries from across the globe, and preceding a donation to an orphanage in Uganda.
The company, who specialise in property finance for businesses and individuals, also celebrated their 40th anniversary while in partnership with the club last season. As a principal development and bridging lender, they offer nationwide lending solutions for sums up to £10 million, with a specific focus on the southern counties and London.
The club are excited about how the partnership can continue to support local campaigns and commercial director Rob Mitchell added: “We are extremely proud to display MSP Capital on our shirts and delighted that we can continue to build on the success of last season’s partnership.
“It’s important for the club to work with organisations like MSP that share similar values and that are committed to supporting the local community as we do.
“We look forward to delivering more campaigns to benefit our fans and the wider community, whilst also supporting MSP Capital to promote their company values and property finance solutions.”
Adam Tovey, valuation director for MSP Capital, continued: “With lifelong Cherries fans in the team, MSP are excited to be continuing our partnership with AFC Bournemouth as their principal shirt partner.
“They’ve been on such an incredible trajectory over the last decade and we’re proud to be part of that journey with them.
“This partnership means more to us than just a shirt. As a company, MSP believe in creating opportunities for our clients through finance, and this partnership allows us to create opportunities out in our community as well.
“We’re able to work with AFC Bournemouth to improve the local area where our team live and work, as well as reach further afield to do good.”