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Club news

MSP Capital Become Principal Partner


AFC Bournemouth AFC Bournemouth

MSP Capital have been confirmed as AFC Bournemouth's principal partner and front of shirt sponsor.

The multi-year partnership will see MSP Capital's logo featured on the front of the men's first-team home, away and third shirts for the 2020/21 campaign.

MSP Capital are a Poole-based property finance company who for nearly 40 years have provided bespoke financing solutions to businesses and individuals, supplying funding UK-wide but with a specific focus on the southern counties and London.

Furthermore, the company's logo will appear on both the adult and youth versions of retail shirts, with pre-order details to be announced in due course.

Locally based but operating nationally, MSP Capital are AFC Bournemouth supporters and have been box holders at Vitality Stadium for a number of years, and will be using the shirt sponsorship to raise awareness of their company and the services they offer in the property finance sector.

In addition to the partnership with AFC Bournemouth and our Community Sports Trust , MSP Capital will be donating signed merchandise and participating in sport and educational projects , throughout the campaign.

Rob Mitchell, commercial director at AFC Bournemouth, spoke further on the importance of the partnership.

"MSP Capital are a company we have worked closely with for a number of years so it is a real pleasure to be able to announce them as the club's front of shirt sponsor and principal partner," he said.

“It is always great to work with a locally based business who are genuine supporters of the club. We are looking forward to supporting them to increase their profile nationally, whilst also undertaking some local community-based initiatives.”

On the announcement MSP Capital director Adam Tovey stated:

“MSP Capital are delighted to announce this sponsorship deal for AFC Bournemouth as the principal partner and shirt sponsor.

"As a local business, providing property development and bridging finance across the UK, MSP Capital is enthused to have the opportunity to be able to contribute towards the next chapter in the unique story of this great football club.

"The exciting and inspiring journey AFC Bournemouth has been on over the past ten years aligns with our exciting journey at MSP Capital. We both have aspirations to continue to excel and push through new boundaries.

"On a personal level, as a lifelong Cherries fan I am incredibly proud to be contributing and supporting our local football club.”

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