AFC Bournemouth have agreed a partnership with online gaming company Mansion to become the club’s first official shirt sleeve sponsor.
The deal was completed earlier this week, in time for the Cherries’ players to have the Mansion logo on their kit for the first time as they play host to Manchester City in the Premier League on Saturday.
The Mansion.com logo will appear on the left shirt sleeve of AFC Bournemouth’s home and third shirts, while another of Mansion’s brands, Casino.com, will feature on the sleeve of the club’s away shirt.
An industry leader in the online gaming industry for more than a decade, Mansion have a history of sporting partnerships, including being AFC Bournemouth’s main shirt sponsor during the last two seasons.
“I am delighted to further expand our partnership with Mansion,” said AFC Bournemouth chief executive Neill Blake.
“The club is growing quickly and now has a huge reach, being in our third season in the Premier League.
“Mansion can capitalise on that, as well as supporting the club to raise our profile in territories such as Asia. Therefore, it is a deal which is very beneficial for both parties and I look forward to continuing to work with Mansion.”
Karel Manasco, CEO of Mansion Group, added: “We are delighted to continue what has been an exciting journey and terrific partnership.
“The past two years have forged a strong bond between club and brand and we are delighted to continue this journey. Together, anything is possible.”
Supporters buying adult replica shirts can choose to have the sponsor badge applied to the left sleeve in the AFC Bournemouth Superstore when purchasing Premier League badges.
Fans can choose either two Premier League badges or one Premier League badge and sponsor sleeve logo for the same price of £6 (badges only), or £18 when purchased with a name and number.
The Mansion logo can only be applied to adult shirts and does not appear on youth kits.
AFC Bournemouth is dedicated to promoting responsible gambling.