Over the last week, AFC Bournemouth has been supporting the Rainbow Laces theme, which has been prominent across the Premier League.
The ‘We Are Allies’ campaign has been running throughout the club, with boards made up to show support for Proud Cherries and the larger LGBT community.
Being an ally means that we are open-minded, we are listeners, we are supportive, we are inclusive and we are willing to talk.
Throughout the last seven days, staff, players and fans of AFC Bournemouth have been pictured with our boards to show support of the campaign and to further raise awareness.
Flick through the gallery above to see a selection of the images.