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Club news

Francis named assistant first team technical director


AFC Bournemouth AFC Bournemouth

AFC Bournemouth are delighted to announce the appointment of Simon Francis as assistant first team technical director.

The Cherries legend and former captain, who made 324 appearances during nine years at Vitality Stadium, played a key role in the club’s rise through the football league to spend five consecutive years in the Premier League.

And having officially retired as a player, Francis’ new role will see him work closely with first team technical director Richard Hughes and the club’s recruitment department to identify and secure transfer targets for new head coach Scott Parker.

“AFC Bournemouth has been a huge part in my life over the past decade,” explained Francis.

“While I may not be playing any more, being given the opportunity to continue to help the club off the pitch is something that really excites me.

“Recruitment is something I have always kept a close eye on, as it’s such an important and intriguing aspect of the modern game.

“I’m looking forward to working closely with Richard to find the best players to not only improve the team but also fit the football club.”

AFC Bournemouth first team technical director Richard Hughes added: “Having shared a dressing room with Simon as AFC Bournemouth players, I know first hand that his knowledge of the game is exceptional.

“So when the opportunity presented itself to bring someone into this role, he was an obvious choice, and I’m delighted to have him in such a key position.

“During the past year Simon has spent time within the recruitment department, seeing how it operates, learning its functions and adding real value to what we do.

“He is intelligent, keen to learn, has great contacts and knows what it takes to perform consistently at the highest level.

“Simon continues to be a hugely valuable part of this club as we look to keep progressing both on and off the pitch.”

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