Club reveal 2023/24 home shirt

Following the completion of the club’s 100th season in the Football League, the 23/24 home jersey moves back to a more traditional style combing classic stripes with a pin stripe.

Play video

Features

Watch: Stunning kit reveal video

Modelled by players from the men’s and women’s first teams and members of the local community, the home kit is available to purchase now both online here and in-store.

Adult shirts are priced at £65 in adult men’s and women’s sizes and £45 for youth sizes, while season tickets holders can claim their 10% discount both online and at the Superstore.

Junior Cherries members also enjoy a 10% discount and you can join here.

These shirts can be adapted in association with Umbro – to learn more about the adaptations we can make for supporters with accessibility requirements, please visit the Superstore or email [email protected].