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Club news

Club-record M88 extension announced

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AFC Bournemouth AFC Bournemouth

AFC Bournemouth have extended their club-record shirt sponsorship deal with M88.

The one-year extension will continue to see the M88 logo featured on the front of the club’s adult home, away and third shirts, as well as on adult training wear, for the 2019/20 campaign.

The online gaming company has been the Cherries’ shirt sponsor for the previous two seasons, in which AFC Bournemouth have stood toe to toe with some of the best teams in the country and now head into a fifth consecutive term of Premier League football.

In addition to the shirt sponsorship, M88 will also receive branded social media content on the club’s official channels and key branding pitchside at Vitality Stadium during live global broadcasts of AFC Bournemouth’s Premier League matches.

M88’s partnership with the Cherries allows the brand to bring football fans and customers in Asia closer to the club, with the creation of exclusive content and access.

Through the partnership M88 will also run a range of fan promotions that engage their customers and help AFC Bournemouth connect with a wider international football audience.

AFC Bournemouth commercial director, Rob Mitchell, said: "I am delighted that M88 will continue to be our shirt sponsor for what will be the club’s fifth season in the Premier League.

"M88 is an ambitious company with a significant customer base in Asia, so this partnership will continue to help raise AFC Bournemouth’s global profile.

"This is an exciting time for the club both on and off the pitch and it is fantastic that M88 will be part of that with us.

"I would like to thank M88 for their continued support and look forward to another successful season."

An M88 spokesperson said: "We are very pleased to be continuing our support and sponsorship of AFC Bournemouth for another season.

"It is a club which is always striving to reach new levels, whether that is in signing exciting, young players or achieving historic results to secure a fifth successive season of Premier League football.

"The relationship built between M88 and AFC Bournemouth during our time as shirt sponsor is something we are very proud of, and we look forward to many more memorable moments over the next year."

The M88 logo does not appear on youth kits. AFC Bournemouth is dedicated to promoting responsible gambling.

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