AFC Bournemouth have launched 'Everyone, Together' to celebrate the club's diverse fan base, tackle prejudice and promote understanding.
The campaign gets under way with a series of 16 portrait photographs featuring 22 supporters, each with a different story of supporting AFC Bournemouth and the positivity that it brings to their lives.
The supporters featured in the campaign were invited to an official unveiling this week where they were presented with a signed copy of their portrait by Eddie Howe.
The pictures have been installed around Vitality Stadium ahead of this Sunday’s Premier League match against Arsenal.
'Everyone, Together' will also be promoted in each matchday programme for the remainder of the season.
Manager Eddie Howe said: "To spend time with supporters who have given so much to the football club is special. This campaign is all about what we stand for as a football club - inclusion for everyone, being one team and one family."
"To hear so many different stories and perspectives really shows just how special our football club is."
Together, we can eliminate all forms of discrimination at Vitality Stadium and provide a safe, inclusive and enjoyable match experience for everyone.
If you experience or witness any form of discrimination, help to eliminate it by reporting it to your nearest steward. If you don’t feel able to do this, you can confidentially text 07968 980580.
