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Club news

Club introduce brand ambassador programme


AFC Bournemouth AFC Bournemouth

AFC Bournemouth are excited to introduce our new brand ambassador programme.

Since 2019, we have been running a successful ambassador programme and are looking to extend this further as we approach the new 2024/25 season.

What is the brand ambassador programme?

A community of passionate Cherries fans who would like to be involved in upcoming club campaigns and brand initiatives.

Along with using your passion for the club to spread the word of these campaigns via any social channels used and through friends and family, the programme includes modeling new products in photoshoots for upcoming retail launches aswell as featuring in imagery and video content to promote other areas of the club. 

What attributes are we looking for in our brand ambassadors?

  • People who are comfortable and confident in-front of a camera
  • People who are able to travel to Vitality Stadium and are able to take part in fashion shoots around the Bournemouth, Poole and Christchurch areas
  • People who are able to be flexible with shoots dates and time changes
  • People willing to promote upcoming campaigns on their own social media channels
  • People who will attend events and support the marketing team with a positive and energetic approach

What are the benefits of becoming a Brand Ambassador?

  • Gain access to official club merchandise before it hits stores
  • Photoshoots with men’s and women’s first-team players
  • Exposure on the club’s social media channels. Website and in-house imagery
  • Involvement in club campaigns and supporting the growth of our brand image

How can I apply?

To apply, please fill out a short form here

By submitting your application, you consent to AFC Bournemouth using the information submitted to assess your application and to contact you regarding the brand ambassador programme. Please note that we are not able to contact all applicants. For further info on how we handle personal data, please see the privacy policy here.

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