AFC Bournemouth are going stadium-wide with the club's reduction in single-use plastic at Vitality Stadium.
Starting with the home match with West Ham in September, the club trialed the serving of alcoholic beverages in reusable cups, which are supplied by Green Goblet.
Following the success of the scheme, from the Cherries' next home match with Chelsea all concourses around the stadium will be using the cups, with members of staff guiding fans towards holders that stack the used reusable cups on the walls after the beverages are finished.
With this in mind, supporters are asked to note that these cups should not be thrown in the general waste or taken from the concourse area.
The commitment comes as a number of clubs get behind the Premier League's Pass on Plastic campaign, which sees the top flight working alongside Sky Ocean Rescue.