We're delighted to launch our autumn fashion range in the Superstore ahead of the weekend.
With the days getting shorter and the weather getting cooler, we've got something for everyone.
Hoodies, jackets and sweatshirts are available in all sizes, with plenty of items for men, women and children.
The Superstore at Vitality Stadium has the full range, so that you can try before you buy, or you're welcome to take a look and purchase your items online here.
While you're browsing, make sure you check out our latest collections, such as our AFC Bournemouth babywear or even our specialised golf range.
Additionally, you can find our home, away and third kits on sale now, so that you can show your colours up and down the country this season.
