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Club news

All three 2020/21 kits now available to pre-order

A pre-order graphic of the AFC Bournemouth kits for 2020/21.

AFC Bournemouth AFC Bournemouth

All three of AFC Bournemouth’s kits for the 2020/21 season are now available to pre-order.

The pre-order process for the home, away and third kits will take place online only at superstore.afcb.co.uk.

The home kit’s design takes a distinctive new approach on the Cherries’ iconic red and black stripes, incorporating a bold gradient stripe jacquard on the front, back and cuff.

The bold new away kit, which was worn most recently against Benfica, has a vivid graphic print on the shirt and takes inspiration from the location of the football club and features one of the town's most iconic landmarks, Bournemouth Pier.

Order your kits now!

Get your hands on all three of the new kits for the 2021/22 season by ordering online now!


The most recently revealed kit – the club’s third shirt - brings together a clean and crisp on pitch visual with marl raglan sleeves and oil blue coloured highlights at the rib collar and cuffs.

New principal partner MSP Financial, a local finance firm, will proudly feature across all three shirts, including junior and infant kits.

With the new shirt, and shorts, sponsorship now in place, the Superstore team will be working to have these applied to the products as soon as possible and anticipate being able to begin dispatching these from week commencing 28th September.

Please note, the full squad list and numbers have not yet been finalised for the 2020/21 season, so bear this in mind when ordering shirt printing.

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