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Club news

AFC Bournemouth sign new Umbro deal


AFC Bournemouth AFC Bournemouth

AFC Bournemouth have signed a new five-year deal with Umbro to continue as the club’s technical kit supplier.

The leading sportswear brand will continue to provide bespoke home, away and third shirts, as well as the club’s training wear and other retail products.

The agreement sees AFC Bournemouth continue with Umbro after initially partnering ahead of the 2017/18 season.

The previous four years with Umbro have been extremely successful and collaborative, with the Manchester-based supplier creating standout kits on a global scale for three of the club’s five Premier League seasons.

Commercial director Rob Mitchell spoke of his delighted at continuing the strong relationship between Umbro and the club.

β€œAs a forward-thinking club, Umbro’s core values are directly aligned with ours,” he said.

β€œWe’re really pleased with how our relationship with Umbro has grown over the previous four years and look forward to not only creating more eye-catching kits but more success on and off the pitch.”

Sam Lucas, director of sports marketing at Umbro added: β€œWe’re really pleased to extend our partnership with AFC Bournemouth for the seasons ahead and we’re confident that with our close collaborative relationship with the club we will able deliver more lasting memories for Cherries fans.

β€œWe can’t wait to see fans back in the stadium wearing the new 2021/22 strips that are on the horizon.”

The club will reveal details of new kits and training wear in due course.

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