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Charity policy


For the duration of the 2019/20 season, AFC Bournemouth will work with four charity partners.

The four charities, who all work locally, were nominated and then voted for by four key parts of the club, with the following charitable organisations chosen by the club’s supporters, Junior Cherries, AFC Business and the club’s staff.

The chosen charities will receive support from the club across the 2019/20 campaign that will include profile-raising player appearances, signed merchandise and club media support.

Due to the current situation, our charity partnerships with our nominated 2019/20 season partners will be extended until 31st December 2020 to better fulfil our commitments to them. The club will then choose new charity partners from January 2021 to June 2022.

PramaLife – Club Charity Partner

PramaLife supports more than 1,700 older people by providing a range of community-based activity, including support groups for people with dementia and their carers, exercise and crafts groups and social clubs.

We are particularly proud of our Sporting Memories groups, remembering a favourite player can spark happiness in someone with dementia.


Autism Wessex – Junior Cherries Partner

At Autism Wessex, our help is varied and far-reaching. Founded in 1968, we are a regional charity providing specialist support to anyone affected by autism across Dorset, Hampshire and Somerset.

Our services are available to everyone who needs them. Anyone affected by autism can rely on us for support.


Access Dorset – Supporters' Charity Partner

Access Dorset supports disabled and older people to overcome barriers to everyday living.

For example, from The Bridge, Littledown Centre, we support - young people with autism through our vocational training projects, disabled people in severe financial crisis and isolated older people. We campaign for better access (including at Pokesdown Station).


Dorset Search & Rescue – AFC Business Partner

Dorset Search & Rescue comprises 88 team members, all volunteers. Receiving no Government funding, but available 24/7, 365 days of the year to provide considerable resources to support the county's emergency services and vulnerable members of the community.

In 2018, 2,500 hours were spent on live callouts and 2,200 on training.


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