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Charity policy


For the duration of the 2023/24 season, AFC Bournemouth will be working with four new charity partners.

The four charities, who all work locally, were nominated and then voted for by four key parts of the club, with the following charitable organisations chosen by the club’s supporters, Junior Cherries, AFC Business and the club’s staff.

Our four charity partners will receive support from the Cherries for two seasons through player appearances, signed merchandise and club media support. 

Supporters – Home-Start Wessex

The mission at Home-Start Wessex is to give children the best possible start in life by supporting local parents going through a challenging life situation. They provide specially-trained volunteers to work with the family at this vital time to ensure the child has a positive start in life and goes on to flourish.

Parents are often dealing with more than one issue from; poor mental health, disability, domestic abuse, bereavement and isolation, which impacts the child's young years causing ongoing problems. The earliest years make a big difference and they help to make sure those years count, so no child's future is limited.

More information: homestartwessex.org.uk

Junior Cherries – Helpful Hounds

Helpful hounds is a mental health charity that helps change lives using the training of assistance dog for those dealing with autism, Down's syndrome, acute anxiety, PTSD or other mental impairments as well as physical disablement.

They provide support for:

  • Young people, families and adults
  • Schools and colleges dealing with special needs students
  • Alternative Provision Education at the request of local authorities/education authorities

More information: helpfulhounds.org.uk

AFC Business – Stormbreak

Stormbreak supports children's mental and physical health and emotional wellbeing. They create happier, healthier humans through inspiring and embedding mentally healthy movement for every child.

They deliver universal, preventative and specialist, targeted early intervention programmes for children aged 4-11 in education, health and social care. Stormbreak's programmes support trusted adults to help children they live with, work with, care for, and support, learn to recognise, respond and regulate their feelings, emotions and behaviours to help them thrive and flourish as they grow.

When the storm rages, they help children create light, calm and change through purposeful, positive movement.

More information: stormbreak.org.uk

Club – Mosaic

Mosaic is a Dorset-wide charity supporting bereaved children and young people from four up to 18 and their families. The charity was founded in 2007 and now works with over 400 children each year.

Mosaic provides pre and post-bereavement therapy and early-bereavement support for the family immediately after a death. Mosaic work with all demographic families, however, approximately 95% of their cases are living in poverty.

The charity works with children and young people to help them gain mental and emotional wellbeing at an exceedingly challenging time in their lives.

More information: mosaicfamilysupport.org

The next applications for charities to get involved will be taken in the summer of 2025, with the partnerships to run for the following two seasons (2025/26 and 2026/27). 

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