FOR FANS

The go-to place for everything you need as an AFC Bournemouth fan, from supporter guides to disability information.

Throughout our history, connection with our fans and the local community has been an integral part of our club. In August 2023, in line with the introduction of the Premier League’s Fan Engagement Standard (FES), AFC Bournemouth launched its first Fan Engagement Plan which outlined its commitment to, and working with, our supporters to achieve shared goals. It includes meaningful board level involvement and a structure to promote the voice of our fans in shaping our club’s future success.

 Involving and listening to fans as we continue our club journey will ensure that we are able to make better decisions that result in improved experiences for all. AFC Bournemouth’s Fan Engagement Plan sets out a number of opportunities for supporters to become involved in working groups and wider fan engagement which cover a wide range of departments across the club.

Introduced in line with the Plan, the clubs Fan Advisory Board sits at the top of the fan engagement structure has a strategic remit, rather than day to day club or matchday matters, such as facility re-development, EDI strategy, wider promotion of our brand and image together with engagement and communication strategies.

The Football Associations ruling with regard to consultation of Heritage Assets states:

• No club shall make any material changes to its club crest and/or change its home shirt colours without first undertaking a thorough and extensive consultation with its supporters.

In line with the FA ruling, AFC Bournemouth is committed to ensure in depth and meaningful fan consultation where changes to the club’s crest and home shirt colours are proposed.