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Partner campaigns and events


The links below take you to examples of various campaigns and competitions run in partnership between AFC Bournemouth and Vitality, offering Vitality members and supporters the chance to win a wide range of once-in-a-lifetime experiences, such as VIP stadium tours, tickets to matches, matchday mascot packages and more.

Vitality Partnership Launch 

Vitality Play on the Pitch 

Vitality are members of the clubs commercial arm, AFC Business, and entered a team to take part in the 2017/18 AFC Business Play on the Pitch. 

For more information, click here

Vitality Park Run 

The Park Run event is supported by one of AFC Bournemouth's principle partners Vitality and takes place in Kings Park every Saturday from 9am. 

For more information, click here

Vitality Flagbearers 

Vitality, who employ over 400 people in Bournemouth, gave deserving children the opportunity to be flagbearers on the pitch to welcome the players onto the turf. 

The full story can be found here

Vitality Football Festival

Vitality hold a special event ahead of the Cherries' Premier League game against Southampton, with a host of Junior Cherries attending.

Read the full story by clicking here.

Mascot experience 

Vitality gave one lucky fan the opportunity to be a mascot in the 2019/20 season. MacKenzie was chosen ahead of the Manchester City game in August and met all his heroes before walking out with the team. Vitality also kitted him out in a brand new kit and provided him with four tickets to the game. 

The full story is here

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