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About the partnership

About the partnership


Vitality have been partners of AFC Bournemouth since June 2015.

Vitality signed a three-year stadium naming rights contract extension in July 2017.

AFC Bournemouth and Vitality share similar values in promoting healthy lifestyles and being committed to the local community.

Vitality's main office is located in Bournemouth and is home to 500 employees.

As well as naming AFC Bournemouth’s home ground Vitality Stadium, Vitality are the headline sponsor of AFC Bournemouth’s Community Sports Trust, as well as being the club’s official wellness partner.

Vitality are the first life and health insurance company to reward people for being healthy.

Vitality are owned by Discovery Holdings, a leading global insurer with over 4.4 million clients.

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