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Meet the team

Get in touch with our team: [email protected]


Rob Mitchell, Commercial Director

Rob joined the club over 12 years ago bringing his previous experience of the commercial side of the sport to a then League Two side.

A meteoric rise for both the club and commercial department saw the Cherries reach the Premier League in 2015, a level which was sustained for five years.

Currently operating in the Sky Bet Championship, Rob leads the commercial team in securing partnerships, creating engaging marketing activations, and managing partner relations.

As well as his commercial role, Rob is also the founder of our free-to-join business club, AFC Business. The club’s regular events give opportunity to like-minded businesspeople to network and socialise in order to strengthen the local and regional business community.

You can hear more from Rob by reading his blog interview with AFC Business here.

Connect with Rob on LinkedIn.

Amy Marks, Strategic Partnerships Manager

The day-to-day management of partnerships falls to Amy Marks. Having been at the club for seven years, Amy has built strong relationships with our partners which has contributed to a 95% renewal rate each season.

Demonstrating our core values of honesty, integrity, and community, she is responsible for managing partnership activations, liaising with partners and ensuring that rights are delivered in line with partner objectives. 

Amy also dedicates time to attract and introduce new strategic partners that complement our existing commercial programme. 

If you’d like to hear more about Amy and her role, click here to read her blog interview with AFC Business.

Connect with Amy on LinkedIn.

Brian Benjafield, Commercial Executive

Brian, or Benji to his close associates, has a wealth of experience in sport business, having led commercial operations at Dorchester Town for over 15 years before joining the Cherries in 2009.

Brian is responsible for securing partnerships and commercial sales. Working closely with Rob and Amy, he works tirelessly for his clients, ensuring that their objectives are achieved and where possible, going above and beyond to exceed expectations.

Aysia Smith, Commercial and Partnerships Executive 

From the ticket office to the commercial office, Aysia has been with the club since 2013.

Being a supporter as well as an employee means that her knowledge and insight is crucial to the success of the commercial team. Aysia works closely with Rob on partner prospecting and is heavily involved in the running of AFC Business alongside Amy. She is also responsible for our range of matchday supporter packages.

Aysia recently sat down to discuss her role as part of our AFC Business Blog, click here to hear from her.

Connect with Aysia on LinkedIn.

Fraser Read, Marketing Executive

Fraser has been with the club for almost two years now and is responsible for all marketing activity per department.

As well as organising and executing campaigns via the clubs digital outlets, Fraser works closely with Amy on activating partnerships, ensuring that objectives are understood and met across the course of the season.

In addition, Fraser supports both Rob and the wider commercial team when prospecting and has an active role in idea generation and presentation.

Fraser has discussed his role with sports podcast PitchTALKS, click here to listen.

Connect with Fraser on LinkedIn.

To understand how the team operate within our commercial philosophy, click here.

If you have an enquiry for our commercial team, please click here to complete a form and a member of the team will be in touch.

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