In recent years AFC Bournemouth have made a concentrated effort to expand their trade mark portfolio both globally and within the United Kingdom leading to vastly increased intellectual property across many different countries and classes.
The club has registered a range of intellectual property rights including the logos and words below in order to retain control over the quality of merchandise and services which the club is associated with.
2013 - PRESENT PRIMARY CREST
2013 - PRESENT SECONDARY CREST
2013 - PRESENT SINGLE COLOUR CREST
1988 - 2012 HISTORIC CREST
Can you trademark words?
Within the trademark portfolio AFC Bournemouth have also included a number of words and phrases that are associated strongly with the club.
AFC BOURNEMOUTH
THE CHERRIES
CHERRIESTV
CHERRIESPLAYER
AFCBTV
Can anyone use these marks?
AFC Bournemouth have invested into their trademark portfolio to protect their image and that of those officially associated with AFC Bournemouth.
Anyone using these marks without the club’s permission is in breach of intellectual property law and can be prosecuted for any misuse of these registered marks.