Marc Pugh insists he was unaffected by rumours linking him with a move away from the Seward Stadium in the January transfer window, and that he is happy at the club.
Pugh has been subject to speculation throughout the season, and has been linked with south coast rivals Southampton and Premier League side Fulham, as well as a deadline day move to Derby.
Manager Lee Bradbury confirmed the club hadn't received any enquiries or bids for his joint top scorer, and reiterated his desire to keep his star players.
The 24-year-old has enjoyed a fine start to the season, and has missed just one of the Cherries' 35 games this season, scoring ten goals along the way.
Pugh was offered a new contract in November but has publicly stated that he wouldn't consider his future until the summer.
"There are rumours all year round and I'm sure there will be more in the summer, but you have to put all the speculation to the back of your mind," he said.
"This is a great a club, I'm enjoying my time here and long may that continue. The team are playing good football, I'm enjoying my football and I'm not in any rush to move on.
"The lads give me a bit of stick about the rumours in the changing room and it is quite funny. It can be nice to be linked to other clubs because it's a compliment, hopefully I can prove that I'm a good player by playing well week in, week out.
"Some of the rumours in the press have been absolutely shocking and you can get linked to all sorts of clubs. Sometimes you read the rumours and there's absolutely nothing in it. It's just paper talk.
"I used to let it get to me when I was younger and would be disappointed when I didn't get a move, but I just want to be successful as a player."
Pugh has been consistently linked with a return to hometown club Burnley, and rumours flared again after former manager Eddie Howe was spotted in the stands in the Cherries' defeat at Chesterfield.
"Eddie loves Bournemouth and he can go to watch a game of football just like anyone else. He's just like any other scout or manager in football, they watch players that can improve their squad," he explained.
"He could quite have easily been watching a Chesterfield player. People can put two and two together and think he's there to watch me, when it's clearly not the case.
"I haven't heard anything (about a transfer) and will just concentrate on doing my job on the pitch."