To mark the beginning of a new era, renewed optimism and pushing for promotion to bring League One football back to Dean Court, AFC Bournemouth are pleased to announce that they have developed a new campaign message (First Love) to help raise the profile of the club locally, regionally and nationally.

This message is to be a prominent part of all the communication produced by the club and is aimed at helping to promote the club and to reach new supporters of all ages who have not experienced the excitement and optimism at the club, how it makes you feel and how important it is in our lives! Plus, the campaign is an important message to potential sponsors and local businesses who we would like to work with and support the club at different levels.

Rob Mitchell, Commercial Manager says "The community spirit has always been good and the club feels that this campaign reflects this. We are excited about the future and delighted to be in a position to send this positive message out to the wider community. The 'First Love' Campaign focuses on the club and its life blood - The Supporters! Without their love for the club and support we would not be here today!"