Kind-hearted midfielder Mark Molesley has been named as the Cherries' community player of the season.
Molesley has been involved in a number of charity projects over the last nine months, as well as being a strong supporter of the Ebony Robinson Foundation.
The foundation, set-up by former Cherries director Adam Murry, raised over £30,000 last month to give four families battling life-limiting conditions dream holidays this summer.
"Being a parent myself I see it from their eyes. I see the hard work they put in every day because they don't get a minute's rest because it's a 24/7 job looking after a terminally ill child," Molesley explained.
"Things that we take for granted, sleep, social time, they just don't get. The funding for these children isn't what it should be, so they don't get treats that we enjoy like holidays.
"Adam and myself were overwhelmed by the children and how special they are, and what a great job their parents are doing during challenging times."
Molesley has struggled with injuries over the last three years, but cites his work in the community as an inspiration.
The 31-year-old, who is on loan at Aldershot until the end of the season, is currently back in action but insists he has no plans to put his charity activities on the back burner.
He said, "I am fortunate enough to have met some people who are an inspiration to me and made me think that I have nothing to moan about.
"I was very lucky that when I came to the club Adam was involved here with his charity projects, and it opened my eyes to all the good work you can do.
"It has been good medicine for me because my situation pales in to insignificance compared to what some people have to face.
"It has helped me through the last three years and if I can help in any way then I will give it my all."
Head of AFC Bournemouth Community Sports Trust Steve Cuss added, "The club do a great deal of work around the town and the players are always supportive of it, but I feel we are really fortunate to have Mark here.
"When it came to choosing our community player of the season it was an easy decision really. The work Mark has done has been outstanding.
"Footballers often get a bad press but he is a real credit to the game. He's very down to earth and has a great way with people, and he uses that drive that got him to where he is today in his charity work."