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Home supporters

Posted: Mon 01 Jun 2015

AFC Bournemouth is committed to providing an enjoyable matchday experience for supporters at Vitality Stadium.

Parking is available to the south of the ground for just £1 for the duration of the match. The fee is payable on entrance to the car park upon production of a valid match ticket.

Fans may experience delays in leaving the car park after the final whistle. Please be aware, there is an exit at the south end of the car park, which will bring you out via Gloucester Road in Boscombe.

Alternatively, the Sovereign Centre on Christchurch Road, which is also approximately 10 minutes’ walk from the ground, is available for matchday parking for both Saturday and week night games.  Parking fees are £2 or £2.50 dependent on the duration of your stay.

Supporters will also be able to use Harewood College for parking Saturday home games.

This parking facility has the advantage of being away from the congestion around Kings Park, while only a short walk to Vitality Stadium, allowing easier access.

Available from noon, the car park will be manned by a steward until kick-off and the charge is just £2 to park.

Several residential roads adjacent to the ground have parking restrictions, which the club asks supporters to adhere to. Where these do not exist, please be mindful of existing drive entrances and avoid parking illegally or unsafely. The club is determined to have ensure matches impact on local residents as little as possible.

Vitality Stadium is in the heart of Kings Park and is surrounded by residential areas. The club politely ask that supporters respect its neighbours at all times.
The Club Store is located at Vitality Stadium and is open seven days a week.

Supporters are also able to shop online 24 hours a day, seven days a week online at

Enquires can be made by calling 0844 576 1910 (option three) or emailing

The ticket office can be found in the Club Store, which is located on the corner of the Main Stand and North Stand.

Selling replica shirts, training wear, scarfs and programmes there is something for supporters of all ages.

Junior Cherries members and season ticket holders can enjoy a discount in the Club Store. For more information about Junior Cherries memberships, click here.

Club Store opening hours
Monday to Friday: 9am-5pm
Matchday Saturdays: 9am-kick-off
Non-matchday Saturdays: 9.30am-4pm
Sundays: 10am-3pm
Matchday programme
Matchday, AFC Bournemouth’s multi-award winning programme, is on sale ahead of every home fixture.

The Club Store at Vitality Stadium is open 9am-5pm Monday to Friday, 9.30am to 4pm on Saturdays and 10am-3pm on Sundays.

Back issues are also available to purchase online from
Turnstiles open 90 minutes before kick-off, meaning 1.30pm for a 3pm kick-off and 6.15pm for an evening kick-off. Supporters can also watch live televised matches and Sky Sports Gilette Soccer Saturday.

The concourses serve hot food and drink, as well as alcoholic drinks. 

The Bournemouth Indoor Bowls Centre offers a pre-match facility to season ticket holders.

The bowls centre, also located in Kings Park, has a bar and seating area and is able to provide good value meals, snacks and drinks.

Entry is on a first come, first served basis and the bowls centre has advised that capacity will be set at 50 for evening games and 100 for weekend matches.

At the Goldsands Stadium there are a number of rooms serving food and drink to supporters.

The Balfour Suite can be accessed through the Main Stand, with a staircase to the right of main reception.

It is open from noon before a Saturday home fixture and 5pm before an evening kick-off.

The Bubbles Champagne Lounge is also open to executive ticket holders, sponsors and guests allocated ad-hoc stickers displayed on match tickets.

The Champions Top Floor restaurant hosts more than 200 guest on a matchday. This is open exclusively to matchday sponsors and guests who have booked hospitality.
Junior Fanzone is open for young supporters ahead of Saturday home fixture.

The area, which is reserved exclusively for fans below the age of 16, is within the Broomhill Garden Buildings Family Stand and will be welcoming youngsters for the extended period of 12.30-2pm – meaning even more time for fun.

Members of the first team also make regular visits to help supporters fill up their autograph books, play games and pass on top football tips.

Matchday junior supporters’ co-ordinator Matt Wilkinson, who has over 10 years’ experience in events management and of working with young people, will join Cherry Bear to lead the fun, ensuring that all young fans have a pre-match experience to remember.

Packed with activities, including games, Xboxes and lots more, there will also be a children’s entertainer and four face-painters in attendance meaning that all young Cherries supporters can show their colours.

All children who visit will also receive a wristband with their name and parent’s contact number on, meaning that mums and dads can relax knowing their children are in a safe environment while they build up to the match themselves.
Messages to celebrate birthdays, anniversary or any special occasion can be emailed to

Announcements can also be requested by visiting supporters and are made during half-time.