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Schools ticketing initiatives a huge hit

Posted: Fri 25 Jan 2013
Author: Kelly Somers

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AFC Bournemouth has taken further steps to engage with the community by offering ticket initiatives in local schools.

The scheme, which was launched at the start of the season, encourages and rewards staff, pupils, families and friends of schools who purchase tickets with the opportunity of free tickets and an array of exciting prizes.

And many schools have already had a matchday to remember, as Stourfield School teacher Richard Millar explained.

"Stourfield parents and children thoroughly enjoyed the AFC Bournemouth matchday experience for the match against Tranmere Rovers,” the told

“From Eddie Howe's triumphant return in defeating the league leaders to the obvious appreciation of the school's half time tannoy shout out, the only hurdle now is that the children expect that sort of excitement and atmosphere every week!”

Commercial executive Tom Jeffes, who spearheads the scheme, has been equally pleased with the response.

“It has been great to see so many schools getting involved in the scheme so early into its creation.

“It is the perfect way for us to engage with local youngsters, who are the supporters of the future, as well as their families and friends.

“We now hope that other schools will see the benefits of the scheme and take advantage not only of the reduced ticket prices, but also the other great prizes on offer.”

Partaking in the scheme is simple - schools select a home game of their choice and then offer specially discounted tickets to their pupils and families.

The individual schools then not only benefit from gaining tickets at a reduced price, but they also receive a percentage of the total ticket revenue generated and can also win prizes the more tickets they sell.

To get involved, please contact Tom Jeffes on or 01202 726313.