Michael Matthews and Charmed by Michael Matthews, both situated on Westover Road, is set to supply AFC Bournemouth with the most sought after branded watches and jewellery, which will be awarded to the performer of the month as voted for by the Cherries supporters.
At the end of every month, three potential winners who have shone on the pitch will be put forward to the fans via a poll on official club website afcb.co.uk, with the eventual victor announced on the pitch at the Goldsands Stadium.
Michael Corica, director of Michael Matthews Jewellery said, "I am delighted to be teaming up with the Cherries and to support the player of the month initiative.
"This partnership is a very natural one, providing strong ties to the local community through both the players and the supporters.
"We are known for being the stand out independent jeweller in Bournemouth and I am looking forward to some stand out performances from the team."
Voting for the first player of the month will begin at the end of August, a spell that sees the Cherries travel to south coast rivals Portsmouth and host promotion contenders Preston North End.
Rob Mitchell, commercial director at AFC Bournemouth said, "This is a great link up with a fantastic Bournemouth business and I can't wait for the initiative to begin.
"Player of the month is something that I think unites the players and the fans, and to be provided with a prize turns the competition up a notch and should inspire the players to impress the supporters with their individual performances.
"We are expecting a successful season at the Goldsands Stadium so we should be spoilt for choice when it comes to voting for our star man!"