AFC Bournemouth fans website afcb.vitalfootball.co.uk have shown their continued support for the club by sponsoring mascot Cherry Bear and the coach travel to away games for the new season.
The website will sponsor the travel club for the third successive season, guaranteeing travel to every away league and cup fixture in the upcoming campaign, including the long trips to Carlisle and Hartlepool, as well as the short visits to Yeovil and Portsmouth.
Last season hundreds of supporters travelled up and down the country to cheer on the Cherries, and saw the side go 11 games unbeaten on the road between September and January.
Cherry Bear, who wears the number 99 shirt, will again be sponsored by afcb.vitalfootball.co.uk for a seventh season and has become a real favourite amongst young supporters.
AFCB Vital has stuck by the club through the highs and lows of the last few years, and also have been keen supporters of the youth set-up, sponsoring homegrown talents such as Jayden Stockley and Dan Strugnell.
AFC Bournemouth commercial director Rob Mitchell said, "It's fantastic that AFCB Vital have got behind us again and sponsored two parts of the club that really matter to supporters.
"Our supporters travel a lot of miles over the course of the season and they're a real credit to the club, but it wouldn't be possible without the support of AFCB Vital."
Dave Jennings from afcb.vitalfootball.co.uk said, "Being able to guarantee that at least one supporters coach will be travelling to every single league and cup match this season is a vital part to the sponsorship package that we have agreed with the club, and we're very proud that this will continue into a third season.
"The management and the players are always appreciative of the Cherries' magnificent travelling support, and the supporters' travel plays a massive part in enabling as many supporters as possible to get to our away games.
"It's also fantastic to be supporting the Junior Cherries with our sponsorship of Cherry Bear and we can't wait to get back to Dean Court to support the team in what promises to be an exciting new season."