Callum Wilson netted his first goal following his lengthy spell on the sidelines to seal AFC Bournemouth’s maiden Premier League victory of the new season.
A somewhat frantic and entertaining game appeared to be heading for stalemate, but on 79 minutes Wilson’s clever finish from a low Adam Smith cross decided the contest
On the balance of play few could argue with the eventual outcome, but Matt Phillips did strike the woodwork for the visitors early on in the second half.
Eddie Howe named deadline day recruit Jack Wilshere among the substitutes, with the fit-again Junior Stanislas in from the off.
It was the Cherries who fashioned the first noteworthy attempt on goal. Harry Arter delivered a low pass into the path of Jordon Ibe’s run in behind the West Brom. After jinking infield beyond a couple of markers, Ibe’s shot then cannoned into a defender and away for a corner.
The visitors rarely threatened inside the opening 20 minutes. Claudio Yacob saw an ambitious volley from a cleared corner deflect into Artur Boruc’s arms.
Up at the other end Ibe and Smith continued to make inroads down the right side. After Arter pinched the ball off of the toes of Darren Fletcher, another Ibe delivery was frantically scrambled away from the visitors’ six-yard box.
Whilst Cherries showed much more attacking intent, clear-cut chances were somewhat limited. Wilson flicked Charlie Daniel’s low cross goalwards that Ben Foster had to be alert to keep out at the near post, whilst Joshua King’s effort following a counter attack was comfortable for the Albion stopper.
Both sides’ best chance of the half came late on.
First, Wilson’s initial shot deflected in the path of Stanislas, whose sweet first-time volley from all of 25 yards was repelled by Foster. Craig Dawson’s attempted clearance of the loose ball fell back at the feet of Wilson, who when off-balance skied over the bar from an acute angle.
And on the half time whistle Saido Berahino arrived at the back post to meet a cross from the right but failed to keep his attempt down.
The visitors started the second period much more positively and only a quickfire double save from Boruc denied Berahino following a well-worked move down the left.
In an increasingly end-to-end game, Ibe then lashed wide following a counter attack before Boruc one again reacted well to beat away a point blank effort from a corner kick.
Wilshere was introduced in place of Ibe on the hour and immediately teed up Stanislas, whose shot through a ruck of players was held by Foster.
Opportunities came and went for both sides as the half wore on.
Phillips saw a free kick from the left side bounce back off the crossbar, before a move that saw the Cherries farm the ball across the edge of the area culminated in Stanislas firing a shot into the body of Foster from the left channel.
Whilst the second half was much more of an even content, Bournemouth continued to press forward and were rewarded on 79 minutes.
Smith’s low cross from the right flank was met by Wilson, whose first-time effort zipped off the surface and into Foster’s far corner.
West Brom pushed men forward in search of an equaliser, but the Cherries controlled much of the play in the final stages and comfortably held on for their first Premier League victory of the new campaign.