AFC Bournemouth suffered a 3-1 defeat at the hands of fellow Premier League new boys Norwich City.
The Canaries struck either side of half time through Cameron Jerome and Wes Hoolahan before debutant Matt Jarvis completed their scoring.
Steve Cook did provide the Cherries with a way back into the encounter with an 80th minute header, but the home side held out to take all three points.
A feisty opening saw Simon Francis, Adam Smith and Alex Tettey all booked within the opening 25 minutes.
It was then AFC Bournemouth that created the first meaningful opportunity of the match. Joshua King broke down the right flank and had Callum Wilson waiting in a dangerous position inside the area, but the Norway international was unable to find his strike partner.
Moment later King flicked the ball over for Junior Stanislas to latch onto, but the 25-year-old's shot was blocked by a last-ditch tackle from Robbie Brady.
Hoolahan was beginning to look threatening for the home side and he drove forward to slip in Cameron Jerome who then rattled the outside netting from close range.
The Canaries did eventually break the deadlock on the 35th minute through Jerome. Hoolahan skipped past Cook on the right of the penalty area, before squaring to Jerome who steered the ball home.
AFC Bournemouth fought straight back and were almost even before the break. Cook headed a free-kick across the face of goal for the onrushing Wilson, but his effort was denied by the near post.
Eddie Howe’s men continued the second half brightly as well, as Francis attacked down the right flank and crossed for Stanislas, who flashed an early warning strike past the Norwich City post.
But just as the Cherries started to come back into the game, the Canaries netted their second. It was Hoolahan again who broke from midfield, but this time the Republic of Ireland international went it alone and struck low past the outstretched Boruc to double his side’s lead.
At 2-0 down Eddie Howe instigated a reshuffle of his side, as King and Stanislas made way for Yann Kermorgant and debutant Glenn Murray.
Norwich continued to cause problems though, and Robbie Brady found space after a clever one-two but was denied by the upright.
The home side soon had the ball in the net once more, though. Jarvis beat Boruc from close range after Norwich had won back possession in the middle of the park.
With ten minutes to go Cook provided the Cherries with a way back into the encounter as he headed a deep cross past Ruddy. But the Canaries were able to see the remainder of the game out and secure all three points.
Cherries: Boruc, Francis, Cook, Elphick (c), Surman, Wilson, Smith, King (Murray, 57), Stanislas (Kermorgant, 57), Ritchie, O’Kane (Gosling, 71)
Not used: Federici, Pugh, Distin, Bennett